Performance Marketing Manager

Job title:

Performance Marketing Manager

Company

The ECA International Group

Job description

About UsAs a leading group of companies, ECA International stands as a global frontrunner in simplifying international mobility, and our sister company, Tracker Software Technologies (TST), offers a SaaS platform to safeguard business travel. Our collective vision is to make a positive impact by delivering exceptional products and services to our prestigious list of large enterprise clients.Our global presence across the UK, EU, Hong Kong, Australia, and the US offers our team a world of opportunities, and our commitment to innovation ensures that you will be at the leading edge of your field.We love to invest in our people’s success and development pathways, creating a diverse and inclusive community where your unique talents shine. Your work here has a global impact, and we prioritise work-life balance, offering flexibility to enable you to perform your best. Join us to experience a rewarding career where your potential is celebrated, and your journey to excellence begins.About the RoleWe are seeking a Performance Marketing Manager to join our Marketing team at ECA. You will be a demand generation maestro experienced in targeting Ideal Customer Profiles and capturing demand through strategic and innovative marketing activities. Partnering with our Customer and Sales teams, you will be responsible for increasing customers and revenue by building a predictable and sustainable pipeline of Leads and Deals. Reporting to the Group Marketing Director, you will manage our HubSpot platform and website to deliver a seamless experience across all channels.RequirementsResponsible for:

• Demand Generation Planning: Develop and execute the annual Demand Generation plan to drive growth and capture demand through a mix of digital and traditional marketing activities.

• Content Development: Utilise internal expertise to re-purpose existing content and collaborate on creating new material that resonates with our ICPs.

• Data Management: Ensure accurate alignment with ICPs through regular data health checks and validation.

• Customer Journey Mapping: Design a coherent sequence of touchpoints reflecting customer buying preferences.

• Tech Management: Optimise and manage our technology platforms, including HubSpot and the website, to automate activities and enhance demand generation efforts.

• Budget Oversight: Manage and optimise the marketing budget to achieve maximum results.

• Performance Tracking: Monitor, analyse, and report on the performance of demand generation campaigns, using KPIs to inform decisions and improve future strategies.

• Innovation: Stay updated on emerging trends and technologies, including Artificial Intelligence, to drive innovative marketing solutions.

What we are looking for:

• Experience: 5+ years of experience in B2B marketing, with a proven track record in performance marketing and multi-channel campaign execution. Experience in HR Tech, SaaS, or technology sectors is preferred, and exposure to PE/VC-backed small companies is a bonus.

• Qualifications: A relevant marketing or demand generation qualification (e.g., IDM Awards) is essential. A higher qualification (e.g., IDM Marketing Diploma) is desirable.
• HubSpot Proficiency: Strong hands-on experience with HubSpot for marketing automation and campaign management.

• Website/CMS Management: Experience in managing and optimising a multi-language website.

• Analytical Skills: Data-driven with strong analytical abilities to measure campaign performance and make informed decisions.

• Content Creation: Ability to create new content to ensure ongoing engagement.

If you are a strategic, data-driven marketer with a passion for innovation and a knack for creating impactful demand generation strategies, we would love to hear from you. Apply now to join ECA and make a significant impact on our marketing team!BenefitsWhat’s in it for you:💼 Enhanced Stakeholder Pension Contribution🌴 25 days annual leave🏥 Health, Life Insurance + EAP Wellbeing Support💰 Annual Bonus Scheme🎉 Long Service Awards🏋️‍♀️ ClassPass Membership🏠 Enhanced Family Leave📚 Up to £1,000 per year for personal development & training🚆 Season Ticket Loan🏠 Flexible/hybrid Work Environment🚲 Cycle to Work Scheme👓 Free Eye Test🌴 Work from anywhere for 4-weeksOur Team and CultureWe are a super friendly team that thrives on collaboration and supporting each other. We cultivate an environment where everyone feels valued and empowered to contribute their best work, helping us to realise our ambitious growth goals and mission.Our hybrid working structure includes spending around two days a week at our Head Office in Holborn, London, in a great space filled with creative, colourful artwork.Need a change of scenery? Our breakout areas have comfortable seating and cool décor where you can work in your own space. Not to mention, being in the hub of the West End, we’re surrounded by many cafes and restaurants and are just a hop, skip, and a jump from the tube.

Expected salary

Location

London

Job date

Sun, 25 Aug 2024 22:04:14 GMT

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