Junior Marketing Executive, Audience Growth

Job title:

Junior Marketing Executive, Audience Growth

Company

Immediate Media Co.

Job description

Junior Marketing Executive, Audience Growth (£30,000)At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners’ World Magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy!About the roleAs a Junior Marketing Executive, Audience Growth you will be responsible executing gating strategies to grow our first party audiences across IM portfolio of brands websites and apps. This will include growing audiences who sign up for newsletters, register on our website and apps and subscribe to our paid products.You’ll love this role if you like working with cross-functional teams, data-led test & learn approach, leveraging MarTech to deliver campaigns and working in high-paced growth environments.In this role, you will:

• Work with your Manager to implement gating journeys across IM portfolio of brands websites and apps, that drives newsletter sign-ups, registered users and new subscribers.
• Build and maintain gating journeys using platforms like Piano and Airship & keep them up to date with latest offer messaging in line with the Acquisition campaign calendar.
• Maintain the marketing landing pages using our CMS and update as required.
• Coordinate with the Product & Technology teams and Platform technology partners to execute new features available throughout the customer journey which will improve conversion rates.
• Collaborate with Brand teams to translate brand values and proposition into concise creative & campaign briefs and ensure those are effectively implemented.
• Work with internal Creative Studio and UX Design teams to implement best-in-class creative. experiences on-site and in-app that improves conversion rates in collaboration with the Acquisition team.
• Recommend and implement A/B tests to optimise conversion rates and identify areas for improvement on an ongoing basis.
• Measure and report on the impact of campaigns & test initiatives and effectively communicate these with the right stakeholders.
• Accurately report on OKR tracking through weekly, monthly and quarterly reports that are shared with senior stakeholders across the business.
• Observe and share industry and competition best practices for creative messaging and gating strategies.

Requirements

• 1-2 years’ experience of working in a digital marketing function, executing marketing campaigns with strong communication skills.
• Experience of working with Piano and Airship, or similar web/app engagement platforms.
• Data-driven, analytical mindset, be able to optimise customer journeys based on data trends.
• A proactive approach and commercial mindset with a focus on department OKRs.
• A passion for staying ahead of digital marketing trends and the application of modern marketing techniques.
• Drive to see projects through to completion and delivering business impact.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity & Inclusion network, comprehensive well-being programmes, and clear sustainability strategies.Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;We careWe succeed togetherWe enjoy the rideWe are boldWe never settleWe get on with itPeople are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Expected salary

£30000 per year

Location

London

Job date

Thu, 31 Oct 2024 23:03:51 GMT

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