CRM Marketing Manager

Job title:

CRM Marketing Manager

Company

Udemy

Job description

This hybrid position requires two days per week in our Dublin office.About youYou are extremely organized, comfortable managing timelines and deliverables for multiple projects at a time, identifying potential timeline or bandwidth issues upfront. You thrive in execution-driven roles and are capable of identifying operational improvements or processes to increase efficiency. You are technically-savvy, capable of learning how to use email marketing tools, becoming an expert.About your skills

• Organizational Skills and Execution – Ability to manage multiple projects, timelines, and deliverables, ensuring smooth execution and addressing issues upfront.
• Technical Savviness and Problem-Solving – Strong proficiency in using email marketing tools, coding (HTML, CSS, JavaScript), and troubleshooting technical issues.
• Quality Focus – Attention to detail in QA, ensuring proper design, device rendering, and deliverability of email campaigns.
• Collaboration and Communication – Working effectively with cross-functional teams (Brand, Product, Engineering, Data Science) to improve campaign quality and marketing sophistication.
• Process Improvement – A proactive approach to identifying and implementing operational improvements and more efficient processes.

About this roleYou’ll be an integral part of the Marketing Owned Channels team, managing a critical function of the marketing organization through email marketing production. You will ensure the executional success of all global campaigns by tracking deliverables, executing campaigns using Udemy’s internal and external tools, and leading quality control efforts. You will work directly with the cross-functional teams to grow and expand Udemy’s customer base. The work you complete will have a direct impact towards the team’s pursuit of improving the customer journey and impacting long-term value for learners, organizations, and instructors.What you’ll be doing

• Build, optimize, & QA dynamic Email and Push (App & Web) lifecycle, promotions, and trigger-based programs that are responsive to mobile and desktop platforms
• Proof email campaigns to ensure correct design and device rendering
• Collaborate with team to coordinate email coverage, allocate work and bandwidth
• Monitor email programs to ensure deliverability to a global customer base
• Troubleshoot issues or errors that may arise pre or post-launch
• Work closely with the Brand team to deliver creative vision (font, colour, layout, etc.)
• Work with Product, Engineering, Brand, and Data Science to assist in improving email marketing sophistication through automation and personalization

What you’ll have

• 7+ years of technical email marketing or technical marketing experience with various ESPs (Braze preferred) and coding HTML, CSS, & Javascript.
• Familiarity with HTML5, CSS3, Liquid Script.
• Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and bring new and innovative ideas to the team.
• Experience using email optimization tools (Validity a plus) to proof email templates for device rendering across various browsers, platforms, & modes
• A passion for learning, developing and testing innovative email personalization techniques and formats
• A team-oriented mindset and the ability to work in a fast-paced environment with a wide range of individuals
• Thorough understanding of ESP Contact Lists, Profiles and Profile Extension Tables.
• Vision past identifying issues – you deliver solutions. You can’t help but improve processes and operations.
• Experience with WhatsApp marketing campaigns is a bonus.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we’d love to hear from you!Life at UdemyWe aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.Our Benefits Start With UOur benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the Ireland:Core Benefits: Comprehensive medical, dental, life and income protection coverageParental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement. 26 weeks paid maternity leave for birthing parents as well as a two-week “ease-back” program that enables parents to return part-time at full payWhole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving supportLearning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement: 7% employer matching Defined Contribution Master TrustHolidays: 25 paid holidays throughout the year plus bank holidaysAbout our Dublin locationDublin is where our Europe, Middle East, and Africa (EMEA) headquarters is located, which means it plays a major role in our mission of sharing knowledge and unlocking potential for learners, instructors, and businesses globally. We have a fantastic central Dublin location with a brand new building, purpose-built for us. We’ve invested a lot here and have seen huge growth in the EMEA market – which is why we see Dublin as a key location for the future of Udemy.We have also been officially certified as a , recognizing our high-trust, high-performance workplace culture. With so many diverse perspectives, languages, and ethnicities coming together here, it’s no surprise that our Dublin office has been thriving.Information regarding data privacy is available within the .#LI-SM5

Expected salary

Location

Dublin

Job date

Wed, 20 Nov 2024 04:05:10 GMT

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