B2B Digital Marketing Executive

Job title:

B2B Digital Marketing Executive

Company

Applied Blockchain

Job description

Applied Blockchain is an innovative applications development company, focusing on distributed ledger technology and smart contracts. Based in London, United Kingdom and in Porto, Portugal, Applied Blockchain has an expert team of blockchain developers creating cutting-edge solutions for disruptive startups and corporate clients in banking and finance, payments, energy trading, aviation, telecommunications and social impact sectors. We are building a new generation of decentralised applications, working through some of the most interesting problems in this field such as KYC, identity management, transactions anonymity, encryption and data security.What you’ll be doingWe’re looking for a new member to help drive brand awareness and lead generation through digital marketing. We are a company with a strong and vibrant startup culture and looking for an entrepreneurial, proactive and creative individual.The Digital Marketing Executive has the role of executing cross-channel B2B marketing campaigns alongside our marketing team. This includes aligning with the marketing team on campaign goals, tasks, deadlines, budgets, and content requirements. Platforms that will require attention and maintenance include Linked In and Twitter, our company website, and monthly newsletter. Paid marketing activities will also need to be administered including SEO, SEM and any paid adverts. To assess the impact of each campaign, conducting performance and data analytics will be required.Main responsibilities

• Co-manage the creation and execution of marketing campaigns which include goal setting, planning, executing and monitoring to support lead generation
• Create engaging marketing content (videos, landing pages, graphics) to get our story across
• Interact with the sales team to ensure digital marketing efforts are aligned with the sales efforts
• Manage the company’s website(s) to ensure its up-to-date, conduct SEO and SEM, seeing what’s working and what isn’t using A/B testing
• Maintain, enhance, and engage on all the company’s social media platforms for brand awareness and lead generation
• Use analytical tools and conduct analysis to identify inefficiencies or opportunities and improve overall customer journey on company’s website and social media platforms
• Develop a deep understanding of our product & services
• Stay informed on digital marketing trends and tools, adapting strategies as needed.
• Identify new opportunities for growth and efficiency.

Requirements

• Required skills & experience

• 3-4 years of experience in B2B Digital Marketing
• Proven experience and good understanding of digital marketing platforms (specifically LinkedIn, Twitter, YouTube, Spotify), website building platforms, and marketing automation platforms
• Proven experience and proficiency with social-media data analysis platforms, website performance analysis tools (specifically Google Analytics, and others), and SEO data analysis tools
• Proven strong analytical skills, with the ability to attain an end-to-end view of marketing conversions connecting with CRM tools (specifically Pipedrive) and the ability to translate data into actionable strategies.
• Native in English (additional languages bonus).
• Entrepreneurial mindset with a passion for innovation and continuous learning.
• Attention to detail.
• Working from the office 2-3 days a week (Canary Wharf, London).

• Nice to have:

• Experience in a startup or fast-paced environment is a plus.
• Knowledge of additional social media platforms, including latest tools, trends and best practices.
• Interest in technology, Web3 and blockchain

Benefits

• £1000 Annual Allowance for Training (up to 50% of this value can be used for you to buy workstation equipment to work from home).
• 5 days/per year for Training.
• In-person fun team events/team buildings every 3 months.
• Company equipment and Onboarding kit.
• Annual Bonus (dependent on company and personal performance).
• Stock Option Plan.
• Birthday Off.
• Amazing referral programme.

NOTE: Applied Blockchain does not offer Visa Sponsorship.

Expected salary

Location

London

Job date

Sun, 25 Aug 2024 22:36:50 GMT

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