Brand Manager – Pepperidge Farm Frozen

Since 1869 we’ve connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. 

We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Consumer Marketers, Brand Builders, Snack Lovers Wanted. We are building a powerhouse team of consumer-centric, business-building marketers who are creating something special in the snacking category. We are looking for an individual with exceptional leadership and strategic thinking and who enjoys working in a fast-paced, team-oriented environment. They can’t be afraid to dream big or be deterred by a challenge – this is a great opportunity to come in and lead one of our strategically relevant brands and make a significant impact in our division and our consumers’ lives

How you will make history here…

As a Brand Manager Pepperidge Farm Frozen Bakery, you will be responsible for taking charge of one of our portfolio gems ($200MM+ annual retail sales) and charting the next chapter in its success story. Specific responsibilities include continuing to strengthen the consumer proposition, developing the annual plan, delivering the business plan, partnering with communications teams to establish our voice in the market and identifying and executing innovation opportunities to bring to life the best additions to our lineup. 

What you will do…

This role will have full P&L responsibility leading the cross functional business teams, partnering with Finance, Supply Chain, R&D, Sales Strategy & Planning and Integrated Marketing to effectively commercialize and execute plans with excellence. This is a high autonomy role that reports directly to the Vice President, Bakery & Cookies.

The right candidate for this role must be able to navigate between the day-to-day business deliverables and setting the long-term course for growth and success.

What you will bring to the table…

• Education – Bachelor’s Degree Required. MBA strongly preferred.
• Minimum 5 years experience in consumer marketing, brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred.
• Proven portfolio brand strategy development using a disciplined approach
• Demand Planning and Forecasting experience – managing monthly consumption analysis and volume forecasting.
• Positive track record for developing successful breakthrough integrated marketing campaigns with emphasis on digital and social media
• Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base
• Proven ability to develop category and customer strategies to win with clear compelling category selling stories.
• Consumer first mindset in developing brand communication strategies
• Strong collaboration skills to bring to life In-Market Activations and define launch scenarios
• Excellent communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders across multiple leadership levels and external agencies.
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment.
• Excellent analytical skills and business/financial acumen.
• Experience with Microsoft Office, Circana/IRI, Nielsen & SPINS.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$105,000-$172,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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