Business Consultant in Jonesboro, Arkansas

This job was posted by https://www.arjoblink.arkansas.gov : For more
information, please see: https://www.arjoblink.arkansas.gov/jobs/4304256
Position #: P00092

Department: Small Business Tech Development Ctr

Employment Status: Full time (29-40 Hrs)

# of openings: 1

Proposed Salary Range: Commensurate with Experience

Type of Employment: Staff

Location: ASU-Jonesboro

Closing: 9/8/24

Please note: All postings close at 12 A.M. CST on the closing date.
A-State participates in E-Verify.

Position Summary:

The Business Consultant is responsible for providing small business and
marketing consulting and implementing training and events to owners or
potential owners of small businesses in order to achieve the performance
measures and economic impact goals of the ASBTDC. This is a full-time,
grant-funded position.

Duties & Responsibilities:

• Provides consulting services to Arkansas entrepreneurs with an
  emphasis on business start-up marketing-related assistance
• Provides consulting assistance including development of marketing
  strategies and marketing plans; assessment of current online and
  offline marketing activities; and conducting and utilizing market
  research to make recommendations for small business owners
• Develops, coordinates, markets, and implements program events in the
  ASBTDC assigned geographic territory including securing speakers;
  coordinating logistics; and handling all reporting associated with
  program events
• Instructs small business training events and assists with the
  development of curriculum
• In collaboration with the Director and the Lead Center
  Communications Manager, develops and implements marketing for
  program events including creating event print and electronic
  marketing collateral, writing news releases and radio/newspaper
  advertising; and creating social media posts
• Conducts outreach within the business community and works with small
  business lenders to generate consulting referrals
• Maintains and documents events, client records, and related work
  activities in a manner consistent with program guidelines
• Assists in the implementation of the ASBTDC marketing plan
• Earns 32 hours of professional development annually according to the
  professional development policies of the organization
• Performs other duties as assigned, in order to accomplish the goals
  and mission of the organization
• Adheres to university and ASBTDC conflict of interest standards
• Maintains confidentiality of assistance provided

Knowledge/Skills/Abilities:

Knowledge of marketing (online and offline) and business planning

Experience in utilizing a variety of social media platforms for
marketing purposes and converting them into online sales

Ability to assess and identify potential target markets to develop
customer segments and create marketing tactics that fit the overall
business strategy and mission

Ability to conduct and utilize market research

Ability to coordinate and deliver training events in a classroom setting
and online via platforms such as Zoom

Excellent writing, public speaking, and interpersonal skills

Proficiency in Microsoft Word, Excel, PowerPoint, and Adobe Creative
Suite

Must have own transportation and the ability to meet the requirements to
operate a vehicl

PI248496641

Arkansas State University is an Equal Opportunity Employer and does not
discriminate against any applicants for employment based on their race,
color, religion, sex (including pregnancy, sexual orientation, or gender
identity), national origin, age, physical or mental disability, genetic
information, veteran status, uniformed service member status, or any
other status protected by law.