Data Analyst Hybrid Remote, London, England

Job title:

Data Analyst Hybrid Remote, London, England

Company

GroupM

Job description

DescriptionPosition at GroupM Nexus FinecastData AnalystAbout Finecast:Finecast, a GroupM Nexus company specialising in addressable TV, launched in the UK in September 2017.Finecast enables brands to reach new audiences across all TV environments. We give advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.We serve clients across agencies, including: Mindshare, Wavemaker, EssenceMediacom and m/Six.We are a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that requires a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.About GroupM Nexus:GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people.About the Finecast UK TeamFinecast in the UK is made up of an expanding team of 70+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.The Addressable TV media marketplace is a new, complex, and fast-moving space. To ensure that Finecast is well placed to take advantage of opportunities, it needs a best-in-class, innovative product suite.The Data Analyst is an exciting new role within the Capabilities team, creating models and insights to shape Finecast’s products and optimise performance and processes.This is a great opportunity to practically apply statistical techniques to efficiently answer real-world business problems.In the role, you will dive into data, build reports and communicate opportunities to our stakeholders -(technical, commercial and financial)Insights can create outcomes, and we aim to provide intelligence to help drive collaborative discussion and prioritisation across the business.Key ResponsibilitiesThese will include, but not limited to:Audience modelling

• Translating business requirements in to technical and analytics requirements.
• Working with our Subject Matter Experts (SMEs) to build audiences using third and first party data sources
• Connect with other data sources to be able to evaluate the impact of accuracy vs reach on audience creation.
• Provide and present analysis to SMEs – providing your insights on best course of action for a project.
• Providing insights and additional data points of interest within current data
• Perform quality assurance of audience modelling and project data to ensure accuracy
• Work with the data engineering and marketing science team to identify and resolve any technical issues.
• Adhering to all legal guidance when storing, transferring and manipulating data.

Yield Modelling

• Developing robust models to support the forecasting of revenue and demand
• Build supply forecasts in collaboration with GroupM’s investment teams
• Deliver business insight projects to better monetise supply and increase fulfilment
• Produce regular insights across products and communicate insights to technical, commercial, and financial stakeholders.
• Use data modelling and machine learning practices to analyse large datasets to create strategic insights
• Support our Product and Business Development team with forecasting tasks.

General

• Conduct research and development, with the aim of creating custom analytics solution and tackling technical issues.
• Gather requirements, define project scope and deliver insights from defined and open-ended areas of investigations.
• Maintain clear and coherent communication, both verbal and written, to understand data needs and report results
• Manage project processing to ensure timely and accurate delivery, maintaining communication on project status across internal stakeholders, senior team members, and external vendors

About you:

• Confident understanding of analytical methodologies, with hands-on experience with modelling and algorithms
• Confidence in performing data and statistical analysis using SQL, Python, BigQuery, R, Snowflake and/or others with minimal supervision
• Excellent analytical skills and strong statistical knowledge, as well as interest in applying them to complex problems
• Familiarity with Google Cloud Platform advantageous
• Experience working and manipulating large data sets and ability to work with structured and unstructured data
• Capability of tailoring communication to the audience – be they technical or nontechnical
• Experience working on or with Consumer Data Platforms or Data Management Platforms advantageous
• Understanding of audiences and audience modelling in the wider media or TV advertising ecosystem advantageous
• Advanced Microsoft Excel capabilities
• Able to effectively manage stakeholder expectations, proactively and reactively
• Strong time management skills and the ability to work on multiple projects within project timeframes
• Nice to have experience with Data Visualisation software, like Looker, or Tableau
• Knowledge of the media advertising ecosystem, with TV advertising advantageous, especially with basic understanding on ad inventory and monetisation

We want to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do.Our values:Belong: we are a diverse and welcoming community, united in our mission to be leaders in addressable TVInnovate: we are pioneers, always pushing the boundaries and encouraging new ideas to shape the future of TVRespect: we respect our people and our planet, acting with trust and integrity to make each other feel truly valued
Strive: we strive to create a better world, supporting each other’s growth and development to drive towards successWe are committed to ensuring a diverse and equitable culture which is inclusive for all.We pride ourselves on being an inclusive workplace where everyone feels welcome. We’re on a shared journey alongside our clients to becoming a more sustainable business and encourage everyone to be a part of this.

Expected salary

Location

London

Job date

Fri, 31 May 2024 22:09:49 GMT

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