Digital Marketing Content Lead

Job title:

Digital Marketing Content Lead

Company

GWA Group Limited

Job description

About UsMethven is a global leader in bathroom and kitchen solutions, renowned for our innovative designs and commitment to excellence. With a rich history and a focus on sustainability, we create products that combine cutting-edge technology with stylish aesthetics, enhancing everyday experiences. Join our dynamic team and contribute to a company that values creativity, collaboration, and continuous improvement.The OpportunityWe are looking for a passionate and experienced Digital Marketing Content Lead to drive the creation and execution of engaging content across Methven’s digital platforms, including our websites, social media, email campaigns, and product literature. This role is pivotal in ensuring that all content aligns with our brand guidelines and supports our business growth.Key Responsibilities:

• Create relevant, informative, and engaging content for our websites and social media channels.
• Collaborate with UK and AUS teams to maintain and update content, optimising user experience.
• Produce high-quality content that adheres to SEO best practices to boost visibility, website rankings, and brand awareness.
• Maintain a consistent and professional online company voice across all digital platforms.
• Schedule and manage social content using Sprout Social, and respond to online inquiries.
• Design, build, and maintain our social media presence, identifying emerging channels to enhance engagement.
• Recommend and implement direct marketing strategies to increase brand awareness and profitability.
• Create and manage email campaigns aligned with business objectives.
• Work closely with the marketing team and account managers to support customer activity plans.
• Stay up-to-date with industry trends and developments in digital media.
• Measure and report on the performance of digital marketing activities, assessing against ROI and KPIs.
• Utilise Google Analytics for tracking, reporting, and optimising the conversion funnel.
• Act as an advocate for Methven’s digital marketing initiatives.

Why Join Us?At Methven, you’ll be part of a close-knit team that thrives on collaboration. We value creativity and innovation, giving you the freedom to experiment with new ideas and approaches. Your contributions will play a crucial role in driving our brand forward as we continue our exciting journey of growth and success.Requirements

• Genuine interest in marketing within the brassware industry.
• Self-driven, resilient, with excellent organisational skills and attention to detail.
• Confident communicator, both verbally and in writing.
• Proficiency with Adobe Suite.
• Strong knowledge of SEO best practices.
• Experience using Mailjet or similar email marketing platforms.
• Creative approach to developing marketing content.
• Proven experience managing business social media channels.
• Experience in a similar marketing role, with a demonstrated ability to manage multiple projects simultaneously.
• Proactive, results-driven with a strong work ethic and readiness to tackle challenges.

Benefits

• 25 Days annual leave plus bank holidays
• Income protection insurance
• Critical Illness Insurance
• Life Assurance
• Wellbeing Cash Plan
• Money Off/Discounts (Smart Spending)
• Staff discounts
• Cycle to work scheme
• Casual Fridays

Apply Now to be part of a team that values your creativity, supports your professional growth, and provides a platform to make a significant impact.

Expected salary

£33000 – 38000 per year

Location

Golborne, Greater Manchester – Wales

Job date

Sun, 25 Aug 2024 22:46:11 GMT

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