Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Euromonitor

Job description

Job Description:Who we areEuromonitor International is the leading independent market research company; investigating and understanding what consumers want and need, helping businesses create products and services that cater to their preferences and trends. We are an organisation that champions flexibility, with opportunity to grow and be supported with continuous learning and development.What you will be doingThe role is varied and dynamic and it needs someone who is highly organised and motivated. We need someone who understands that the online customer journey requires different content and approaches, and that demand generation is always a work in progress. We’re looking for a proactive and confident Digital Marketing Executive who wants to grow their knowledge and skills. Someone who’s seeking an opportunity to work on projects that could span industries, countries and maybe even the world. This is a role where you will grow personally and professionally, and you’ll be supported along the way by your team and your leader.How will you be doing it

• Be the Marketing team lead and expert for the Euromonitor International corporate website:
• Create new content pages/microsites on website and for campaigns (new products, content, acquisition), update existing pages and support the ongoing strategy for the EMI website.
• Explore functionality of current CMS and provide recommendations for improvements to the customer journey.
• Use personalisation tools within the CMS to push relevant and targeted content to visitors
• Build conversion points/pages in CMS and in the Marketo marketing automation platform.
• Support SEO/SEM activities and on-page content development.
• Track performance in Google Analytics and using other tools such as Google Search Console, Moz, Semrush, plus others as required.
• Report on digital leads generated using Salesforce CRM.

What you’ll need

• Enjoyment of working in a collaborative, cross-team capacity. This role requires you to work across many functions and departments.
• Have 1 to 2 years (or more!) experience within digital marketing, client or agency-side. B2B is preferred, but we definitely do value B2C expertise.
• Can show tangible results in increasing on page conversions and generating leads.
• Content management systems (CMS) to maintain and manage websites.
• CRMs such as Salesforce, Dynamics, SugarCRM. Google Suite incl: Google Analytics (GA4). Search Console, Tag Manager.
• SEO/SEM tools: E.g. Moz, SEMRush
• Experience of marketing automation platforms such as Marketo or Eloqua.
• Have content / copywriting expertise: Short form or long form content.

What you’ll get

• Professional Development: Grow your career with opportunities within a consultative and professional environment
• Flexible Work Schedule: Achieve a healthy work-life balance with our flexible work schedule options, including remote work opportunities and flexible hours
• Positive Work Environment: Join a collaborative and inclusive workplace culture where your ideas are valued, diversity is celebrated, and teamwork is encouraged
• Community Involvement: Make a positive impact in the community through our volunteer programs, charitable initiatives, and corporate social responsibility efforts

(and more….!)The interview process

• Initial Video Call; with a member of our Talent Acquisition team (chat through your CV and learn more about us as a company and the role)
• Video Call Interview; with the Hiring Manager and potentially another team member (explore your experience and see if there is a fit for the team and role)
• Small test here: not lengthy and with a purpose
• Face2Face Interview; visit our London office and meet the team.

The TA team will be on hand throughout the entire process to provide support and champion you!Please advise us of any reasonable adjustments needed.Our Values

• We act with integrity
• We are curious about the world
• We are stronger together
• We seek to empower
• We find strength in diversity

#LI-HYBRID #LI-RM1

Expected salary

Location

London

Job date

Sat, 20 Jul 2024 22:55:44 GMT

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