Digital Marketing Executive

Job title:

Digital Marketing Executive

Company

Allcare Pharmacy

Job description

Uniphar – Who we areWith a workforce of more than 3000 employees spread across Ireland, United Kingdom, Mainland Europe, MENA, and the USA, Uniphar is a trusted global partner to pharma and MedTech manufacturers, working to improve patient access to medicines around the world. Uniphar provides outsourced and specialised services to its clients, leveraging the strong relationships with 200+ of the world’s best known pharmaco-medical manufacturers across multiple geographies, enabled by our cutting-edge digital technology and our highly expert teams. Uniphar is organised into three key divisions: Supply Chain Retail & On Demand, Uniphar Med Tech and Uniphar Pharma.Supply Chain & RetailSupply Chain Services provides both pre-wholesale and wholesale distribution of pharmaceutical, healthcare and animal health products to pharmacies and hospital nationwide. The business supports a diverse customer base through the provision of strong service levels coupled with innovative commercial initiatives. In addition, the business provides services and supports that help independent community pharmacy to compete more effectively in an increasingly difficult environment and runs a network of Uniphar-owned pharmacies under the Life, Allcare, McCauleys and Hickeys symbol brands.Pharma – On DemandThe On-Demand business is a specialist medical supply business that sources and distributes pharmaceuticals, medical equipment, and consumable supplies to healthcare professionals in over 160 countries worldwide. We have offices in Ireland, UK, Europe, USA and New Zealand. The company’s main divisions encompass everything from International Sales through Sales to NGO’s and Charities, Clinical Trials Supply, Imported (Unlicensed Medicines), Sexual Health Supplies, and the storage and distribution of medical products and devices for third parties.Click here to find out more:Culture at UnipharUniphar is a combination of many businesses each with its own identity, culture, values, and ways of working. Our overarching culture narrative is inclusive of each of these stores. Uniphar lives and breathes four key pillars which unpin and support our culture.We have a people first approach – we do the right thing. We support entrepreneurial spirit where adaptability, commitment & resilience is embodied in our way of working. We have a Common Purpose that connects our diversified businesses and people. Finally, Trust is at the heart of how we operate.Everything Uniphar does is enabled by our people and as we continue to grow domestically and internationally, we become more diverse. This diversity fuels our business and culture.SustainabilitySustainability is at the core of what we do and is deeply embedded in our business strategy. We want to contribute positively to the people and the world around us. Running our business in a sustainable way ensures that Uniphar will continue to prosper in the long-term. We are focused on ensuring that each of the five pillars of our sustainability strategy are a fundamental part of our decision-making process.Main duties and responsibilities:

• Full ownership of the brand’s social media channels- content calendar, content creation, analysis and reporting.
• Manage influencer activity end-to-end.
• Manage email and SMS marketing.
• Proficient in creating engaging and compelling content for various channels, such as social media, blogs, newsletters, and press releases.
• Collaborate with internal teams and external partners to produce multimedia content.
• Ensure all content aligns with brand guidelines and resonates with the target audience.
• Social campaigns – Creation, monitoring and analysis of paid campaigns on Facebook, Instagram and other Social Media platforms.
• Managing digital screens window content
• Ability to generate creative ideas to engage audiences and potential customers and patients to help drive KPIs.
• Copy writing for all digital marketing communications.
• Support and training for managing store local social media pages.
• Monthly reporting – KPI pack.
• Support the Strategic Marketing & Planning Manager
• Support the Life Pharmacy Territory Managers
• Prepare updates and present at the monthly BOM meetings.

Application Requirements:

• Minimum 2 years’ experience working in a brand/retail marketing role.
• 3rd level qualification in Marketing/Digital Marketing.
• A good understanding of the retail pharmaceutical market is an advantage, but not essential.
• Proficient in MS Office Suite (Word, Excel and Powerpoint), Desktop publishing (Photoshop) and Systems tools (Canva, Brandwatch or similar).
• Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics.
• Digital marketing expertise and technical understanding of digital channels.
• Photography and Video editing skills are desirable.
• Full clean driver’s licence and access to own car as the role will involve travel to various locations around the country.
• Flexible and hybrid working with regular face to face interactions at the Group’s headquarters in Citywest (Dublin).
• A good understanding of the retail pharmacy market is advantageous but not essential.
• Proficient technical skills in MS Office, Photoshop, Facebook, LinkedIn, Instagram
• Strong understanding of digital marketing and consumer trends.
• Displays in-depth knowledge and understanding of Social Media platforms and how each platform can be deployed in different scenarios to maximise engagement
• Work to deadlines and manage and deliver projects without supervision
• Possess good interpersonal and strong communication skills
• Strong sense of impactful and clear visuals/design in line with the brand and know how to work with designers to deliver this
• Excellent written and skills
• The ability to plan, organise and meet deadlines
• A demonstrated track record in planning and executing digital marketing campaigns
• Experienced in paid social media marketing
• Experience in creating and deploying content, end-to-end

COMPETENCIES

• Attention to detail and the ability to follow up
• Collaborative and professional communication style
• Self-motivated, problem-solving team player
• Excellent organisational skills
• Demonstrate ambition and initiative in their work
• Open to change in a fast-moving industry
• Be results orientated

Expected salary

Location

Ireland

Job date

Fri, 04 Oct 2024 07:24:15 GMT

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