About the Role
Our client seeks a dynamic senior Account Manager with expertise in delivering creative campaigns to all sectors in particular the construction industry on an integrated marketing level. You will play a pivotal role in developing and executing strategies across various social media platforms. Your efforts will drive brand awareness, lead generation, and customer engagement.Responsibilities:
Strategic Development: Devise comprehensive strategies for B2B including digital activation strategies (understanding Google ads and Paid advertising), focusing on audience targeting, user journey optimisation, and engagement rates.
Collaboration: Work with clients and internal teams to evaluate briefs, select suitable channels, and deliver impactful results.
Campaign Management: Develop, implement, and manage paid advertising campaigns across all platforms.
Optimisation: Conduct keyword research, audience targeting, and competitor analysis to enhance campaign performance.
Budget Management: Efficiently manage ad budgets to maximize ROI.
Performance Analysis: Use analytics tools to monitor and analyse campaign performance, providing regular reports on key metrics.
Creative Collaboration: Partner with content and design teams to create compelling ad content and visuals.
Project Leadership: Lead and manage projects, ensuring timely completion within budget and scope.
Strategic Recommendations: Provide insights to improve strategies, ad creatives, and targeting.
Landing Page Management: Ensure landing pages are optimised to improve conversion rates.
Content development: Managing and planning content, from moving image to static, implementing targeted messaging.
Requirements
Degree in Marketing, Business, or a related field.
Minimum 2 years in an agency environment.
Proven experience managing budgets and achieving positive ROI from ad campaigns.
Strong analytical skills to interpret data and provide actionable insights.
Excellent project management skills, with experience leading projects from conception to completion.
Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager).
Creative mindset with an eye for design and compelling ad copywriting.
Excellent communication and collaboration skills.
What’s on Offer
A dynamic and supportive work environment that encourages creativity and innovation.
Competitive salary (£30,000 – 45,000.00 per year) and benefits package depending on experience.
Opportunities for professional growth and development.
A chance to work with a passionate team dedicated to making a tangible impact on the brand’s presence and performance.
Expected salary
£45000 per year
Location
Llanishen, Cardiff
Job date
Fri, 21 Jun 2024 22:41:09 GMT
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