Director of Customer Marketing

Why join Tipalti?

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 3000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Our collaborative culture ensures that our teams work as one to deliver on common goals, whilst being provided with the resources to learn and grow via the Tipalti Academy.

The Role: Director of Customer Marketing – B2B SaaS Fintech

We are seeking a dynamic Director of Customer Marketing to join Tipalti. This strategic role will deepen our relationships with existing customers, turning their success stories into powerful marketing tools. The ideal candidate will lead initiatives around customer references, stories, advocacy, events, speaker engagements, quotes, and community. This position requires a blend of strategic thinking, creativity, and an analytical approach to drive customer engagement and loyalty, ultimately contributing to our company’s growth and reputation in the fintech industry.

Responsibilities:

Customer Advocacy and Engagement: You will be responsible for developing and implementing digital and physical strategies that foster a strong sense of engagement among our customer base. This includes partnering with the Customer Success team to identify and nurture customer advocates, contribute to customer communication plans, manage customer reference programs for sales, and support marketing in producing compelling content showcasing the value and impact of our solutions.

Customer Community: You will lead our Tipalti customer community efforts, both digital community and physical events. Your role will include designing programmatic efforts to engage our customers in meaningful and measurable ways that develop our top customer representatives and case studies, drive increased usage and sale of Tiplati solutions, and provide a place for our customers to advance their professional goals.

Content Creation and Management: You will work with the Corporate Marketing team to bring impactful customer-driven content, including case studies, testimonials, and success stories, to life. Your role involves working closely with customers to capture and articulate their experiences, translating complex solutions into relatable and persuasive narratives. This content will be pivotal in demonstrating the real-world benefits of our products and services, serving as a key asset in our sales and marketing efforts.

Events and Speaker Engagements: Spearheading our presence at industry events, webinars, and conferences, you will curate and manage a roster of customer speakers who can effectively share their success stories and insights. Your role includes coaching these speakers, ensuring their messages resonate with our target audience, and aligning these engagements with our overall marketing strategy to maximize visibility and impact.

Qualifications:

• 7+ years of experience in Customer Marketing, specifically within a B2B SaaS environment, preferably in the fintech sector.
• Prior team management experience
• Experience in managing customer reference programs, including sourcing and developing case studies, testimonials, and other customer-centric content.
• Proven track record of building and leading successful customer marketing programs that drive engagement, retention, and advocacy.
• Demonstrated success in building customer community and utilizing customer advocates as key spokespeople in events, videos, and webinars.
• Strong storytelling skills, with the ability to craft compelling narratives around customer experiences and successes.
• Excellent communication and interpersonal skills, with a knack for building strong relationships with customers and internal stakeholders.
• Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously.
• Analytical mindset with experience in measuring and reporting on the success of customer marketing initiatives.
• Creative thinker with a customer-first approach, constantly looking for innovative ways to engage and celebrate our customer community.
• Proficiency in marketing automation and CRM tools to track and analyze customer engagement and program effectiveness.
• Bachelor’s degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus.

This is a Hybrid role, with 3x/week (Monday, Tuesday, Thursday) in our downtown Toronto office (King & Bay).

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Interested in learning more about us?

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay thousands of partners and suppliers in 196 countries within minutes. 

Tipalti is fueled by a commitment to our customers and a desire to build lasting connections. Our client portfolio includes high-velocity businesses such as Amazon Twitch, GoDaddy, Roku, WordPress.com, and ZipRecruiter. We work hard for our 98% customer retention rate which is built on trust, reliability and innovation. Tipalti means we handled it” – a mission to which we are constantly committed.

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