E-Commerce Product Manager

Job title:

E-Commerce Product Manager

Company

Pernod Ricard

Job description

ABOUT IRISH DISTILLERSIrish Distillers are Ireland’s leading supplier of spirits and wines and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. In 2022, we proudly became a top 10 global spirit brand, distributing over 10 million cases globally.As part of Pernod Ricard, the world’s leading premium spirits business, Irish Distillers has an extensive global distribution network and our brands are distributed to over 130 markets across the globe. At the core of everything we do is a passion for our craft, a commitment to sustainability and an ambition to create drinks that can be enjoyed the world overABOUT E-COMMERCEIrish Distillers’ direct-to-consumer e-commerce site, provides our consumers access to seven of Ireland’s best-loved Irish whiskeys including Jameson, Redbreast, Midleton Very Rare, Powers, Spot Whiskeys, Method and Madness and Knappogue Castle along with personalised whiskey gifts and merchandise for customers in select markets around the world to purchase, direct from source and enjoy.What’s more Midleton Distillery Collection has a dedicated locally managed CRM program. Capturing first party consumer data is key driver in our growth model with data at the heart to improve our consumer relationship. We now can share personalised relevant content with our customers which helps drive consumer engagement, loyalty and brand advocacy.We have ambitious growth and development plans and will continue to invest in our eCommerce infrastructure to ensure we are the ultimate online whiskey destination delivering seamless best-in-class digital experiences for our consumers and our full portfolio of brands.Visit our shop hereJOB PURPOSE & RESPONSIBILITIESAs E-Commerce Product Manager, you will play a pivotal role in elevating our D2C proposition. The purpose of this fantastic opportunity is to optimize the E-commerce websites for the Irish Distillers brands monitoring, delivering and optimising international campaigns across website touchpoints including: PPC, SEO, social, affiliate branded sites and email. You will be responsible for delivering a best-in-class consumer experience end to end including UX, SEO and CRO optimisation. This role offers the opportunity for someone to truly shape and grow the direct-to-consumer audience while collaborating and engaging across the wider International Marketing Team, web development and fulfilment teams.REPORTING TO Marketing Manager E-CommerceKEY INTERNAL RELATIONSHIPS

• Jameson, Midleton, Redbreast Brand Teams
• Jameson Content and Digital Teams
• Web Development / Tech teams (HQ)
• Consumer Insights, Digital Analytics
• Fulfilment Team
• Revenue Growth/Finance Teams

KEY EXTERNAL RELATIONSHIPS

• Key Agencies & 3rd Parties
• Lead Markets
• Pernod Ricard HQ
• Wider Tech teams across Group

WHAT’S INVOLVED?

• Product owner for Midleton Distillery Collection D2C online shop & ShopJamesonUS.com: managing the digital project roadmap, responsible for technical updates, and drive improvements to front and back-end processes as required
• Work hand-in-glove with in-house web developers to plan bi-weekly sprints, prioritise development tickets for E-Commerce, manage the product backlog; using Jira software to manage tickets & sprints.
• Embrace testing, implementation and evaluation of innovative new features, tools, designs and solutions to improve return, value and conversion paving the way to deliver best-in-class seamless consumer experience.
• Management of the CMS, front-end design and features within the online shops, including, but not limited to front-end campaign implementation, build, rollout & retrospective reporting.
• Manage the end-to-end direct to consumer experience across global markets for the Irish Distillers brands, creating personalised on-site content that is up to date, relevant, SEO-optimised and supports customers in all stages of the purchase journey working with key stakeholders in the Jameson International Marketing Team, Marketing & Sales Solutions Team and Pernod Ricard Markets.
• Collaborate with brand teams and cross functional teams for smooth new product launch implementation on the direct-to-consumer channel.
• Collaborate with cross functional internal and market teams to develop E-Commerce campaigns and ensure integration of campaigns across all digital touchpoints (website, shop site, E-CRM etc.).
• Support development of new online shop product offerings and innovation, leveraging search insights and shop analytics to determine gaps in product range and positioning / layout, site structure and navigation.
• Drive growth across eCommerce funnel metrics; sales & conversion aligned to the strategic pillars & campaign tactics.
• Understand Pernod Ricard E-Commerce business objectives, vision and strategy and support the roll-out and execution across Direct-to-Consumer E-Commerce sites in partnership with E-Commerce marketing manager.
• Use data & insights to monitor the performance of MidletonDistilleryCollection.com in partnership with data analytics manager and insights team to deliver clear actionable insights to continually enhance and improve UX, build SEO, optimise conversion across persona groups and marketing analytics/attribution.
• Drive A/B testing on the site as part of ongoing UX optimisation ambitions in collaboration with data analytics manager and web development team as required with ability to determine actionable insights and results from testing.
• Manage 3rd party relationships to maximise delivery and execution of services on site e.g. Web platform providers, SEO agency, Media agency and Customer review platforms.

WHAT ARE WE LOOKING FOR?

• 7+ years’ experience in digital product management.
• Strong experience of online & direct to consumer e-commerce platform required.
• Ability to prioritise workload and manage stakeholders effectively according to business needs.
• Collaborative, with experience developing products through cross-functional teams.
• Strong experience working with E-Commerce platforms – Shopify and WordPress.
• Project Management experience using JIRA.
• Experience with SAP.
• Creative and analytical skills (post campaign analysis).
• Managing SEO agencies & UX optimisation tactics.
• Google Analytics experience essential.
• Social Commerce experience globally.
• Excellent organisation and communications skills.
• Powerpoint skills vital.
• Self-starter, entrepreneurial and positive ‘can-do’ attitude.

WHAT WE OFFERWe understand our people are our special ingredient. We treat our employees with respect and offer an environment that is engaging, supportive and collaborative. We understand that employees require different supports at different stages of their working lives and our benefits, perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success.Some of offerings include;· Hybrid working; A blended working arrangement of up to 3 days a week working from where you work best.· Profit share: an annual profit share scheme to reward your contribution to the company’s success.· Allowance: an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.· People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.· Family leave: fully paid maternity, parent, and paternity leave, allowing you to spend precious time with your new family member.· Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents.· Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body and Mind.· Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.Learn more about working with Irish Distillers;IDL1Job Posting End Date: 2025-06-302025-06-15

Expected salary

Location

Dublin

Job date

Sat, 10 May 2025 01:23:18 GMT

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