Loyalty Marketing Manager

Job title:

Loyalty Marketing Manager

Company

Sally Salon Services

Job description

We’re Sally Europe, the biggest supplier in Europe for hair and beauty professionals. We bring together the following market-leading professional brands; Sally, Salon Services, Pro Duo, Salon Success and Sinelco and we operate across 7 European countries.Our mission is to be the preferred partner for professionals across Europe, but we are not stopping there. We care about making a difference to our employees and customers and getting it right each time. Our people throughout have a forward-thinking ethos, teams are always striving to inspire others, and we continue to deliver new and innovative solutions that leave that lasting impression.We are looking for a Loyalty Marketing Manager to join our Marketing team. This role will be based at our Head Office in Bracknell and offers hybrid working, with 3 days office based and 2 days from home.About the role …In this key role you will be executing our Loyalty and CRM marketing strategy across our UK & European business securing programme delivery across all direct sales channels, with a focus on driving ongoing growth through our (new) loyalty programme. ?This growth will be centred across the customer lifecycle (acquire, engage, retain), working closely with data and digital marketing teams to continuously optimise our data insights, utilising our Loyalty & CRM platforms to create increasingly more relevant and personalised consumer engagement supporting sales growth and customer retention.Key Responsibilities …

• Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
• Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction
• Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
• Develop and co-manage the annual business plan and roadmap for CRM focused on developing growth in order to exceed sales targets and KPIs
• Ongoing optimisation of our Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences
• Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation.

About you….

• Experience with CRM marketing campaigns, processes, tactics, and promotions planning and execution
• Proven track record of developing and implementing customer strategy and segmentation programmes with evidence of commercial impact
• Demonstrable experience and understanding of personalisation strategy
• Experience gained within fast paced retail environment with experience of working with large complex customer data
• Advanced knowledge of CRM tools for reporting, campaign management, marketing automation and personalisation
• Experience with translating customer insights into successful loyalty strategies, business insight and real actions
• Excellent communication, presentation, and project management skills

“At Sally, we find beauty in you. Finding beauty in diversity is in our DNA because our differences are what make us beautiful. Our diversity, inclusivity, and self-expression are what fuel our innovation and growth. In our company, we come together to create a culture for ONE & ALL.”INDCORPBenefits:Competitive Salary, Pension, Staff Discount

Expected salary

Location

Bracknell, Berkshire

Job date

Sun, 13 Oct 2024 03:41:20 GMT

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