Marketing Assistant – Digital & Campaign

Job title:

Marketing Assistant – Digital & Campaign

Company

Marlborough Fund Managers

Job description

Marlborough Group is a successful investment business that manages over £15 billion for over 200,000 clients and employs some of the UK’s most respected fund managers. The Group has its headquarters in Bolton and offices in London, Lichfield, Peterborough, Bristol and Dublin.The Group employ more than 150 people across its business lines being:

• Marlborough Limited – The Group’s investment management business
• Investment Fund Services Limited – The groups Authorised Corporate Director (ACD) Authorised Fund Manager business
• Select Platform – The Group’s platform business

Marlborough Group’s success has been built on a reputation for excellence in active fund management, with the Group leading the way in industry expertise, service quality, product understanding and added value for our investors.As we continue with our ambitious growth plans, we are looking for talented people who share our values and will grow and develop as financial services professionals. That means putting our investors at the forefront of everything we do and constantly striving for excellence in the service we deliver.In addition to receiving a comprehensive benefits package, successful candidates will join a team who are committed to collaborative working in an environment where personal and professional development are genuinely valued.Role Purpose

• Promote the Marlborough Group and our funds by updating regular marketing content in-line with service level agreements
• Promote the Marlborough Group and our funds by generating new ideas for content, including liaison with marketing colleagues, sales teams and external resources including graphic designers and PR companies
• Ensure that funds are made available for sale by creating and updating operational documents
• Support the maintenance of a suite of websites across the Marlborough Group

Key Responsibilities

• Design, build, and send email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Create compelling content for various platforms to engage audience segments and promote brand visibility.
• Develop and implement digital marketing strategies to increase brand awareness, engagement, and lead generation
• Monitor social media channels, respond to comments, and engage with followers to build a strong online community.
• Manage SEO efforts (keyword, image optimisation, etc.) to increase rankings on all major search networks.
• Oversee paid media campaigns across multiple channels, ensuring optimal ROI.
• Engage with social media strategies that align with business goals, enhancing interaction with our target audience.
• Analyse performance metrics and tweak strategies as needed.
• Continuously learn and adapt to new digital marketing tools and trends.
• Creating graphics for social organic and social paid campaigns.
• Contribute to the production of fund collateral such as manager commentaries, fund information documents, Q&A’s and brochures on a regular basis
• Generate data required to produce marketing documents including presentations, fund fact sheets, sales aids etc
• Business as usual processes including daily sales analysis, monthly fund performance and asset reporting
• Update websites including the uploading of fund fact sheets, manager commentaries, fund prices, Prospectus documents etc
• Review websites on a regular basis to ensure that content is accurate and up to date
• Support the planning and analysis of marketing campaigns including database segmentation, drip campaigns, A/B testing and MI reporting
• Continually review systems, processes and data sources with a view to improving output and/or increasing efficiency
• Collaborate with the marketing team on key strategic projects and communicate effectively with the wider business
• Proof-read data & marketing materials while abiding by brand guidelines

Essential Skills:

• Excellent communication skills
• Experience of writing and editing digital content across the web and social media
• Highly competent in email marketing.
• Excellent working knowledge of Microsoft PowerPoint
• Ability to coordinate information from different sources
• Experience managing data
• PC literacy and internet skills
• Analytical skills
• Strong attention to detail with an ability to spot and correct errors
• Ability to prioritise
• Ability to deal with and proof-read financial information
• Website skills and knowledge

Beneficial Skills:

• Knowledge of marketing automation systems such as Act-On or Pardot
• Knowledge of Salesforce
• Knowledge of Google Analytics
• Knowledge of WordPress or Webflow
• Knowledge of Adobe Creative Cloud, InDesign or Illustrator
• Knowledge / interest of investments

Essential Qualifications:

• 5 GCSE’s Grade A-C (must include Mathematics and English)

Beneficial Qualifications:

• Any higher education qualification (BTEC professional diplomas / NVQ 4 / HND / Degree or above) in a relevant field of study (e.g. Marketing, Business Studies, Public Relations, Digital Media, Maths

Essential Experience:Experience of working in an investment or financial servicesBeneficial Experience:

• Experience of working in a sales and marketing environment

Personal Qualities:

• Ability to identify and correct errors
• Ability to manage own workload
• Ability to function as part of a team
• Ability to be flexible and learn quickly
• Ability to work under pressure to close deadlines
• Confident manner both written and verbally
• Positive attitude

• Competitive salary with annual salary reviews
• 25 days annual leave plus statutory bank holidays
• 9% non-contributory pension
• Annual discretionary bonus scheme
• Private Healthcare Scheme
• Death in Service at 5 x annual salary
• 35 hour working week
• Training for IOC and other relevant qualifications
• Exam completion bonus £500 (IOC)
• Study leave
• Cycle 2 work scheme
• Eye test reimbursement
• Your birthday off
• 13 weeks fully paid maternity leave
• 2 weeks fully paid paternity leave

Expected salary

Location

Bolton, Greater Manchester

Job date

Thu, 12 Sep 2024 04:59:31 GMT

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