Marketing Campaign Manager

Job title:

Marketing Campaign Manager

Company

iManage

Job description

Flexible: We offer a flexible working policy that supports the health and well-being of our iManage employees. As an organisation, we value collaborating and learning from our peers in person, while providing the necessary flexibility for our employees to have a meaningful work-life balance. Please reach out to learn more.Being a Marketing Campaign Manager at iManage Means…You will play a key role in developing and executing initiatives that not only drive awareness but also foster an engaged, loyal community around our products and services. You have a blend of strategic thinking, creativity, and relationship-building skills. You have experience managing multi-channel campaigns and cultivating thriving online and offline communities. You will be responsible for ensuring the brand is consistently represented across all touchpoints, while also engaging and empowering our community of customers, partners, and industry advocates.iM Responsible For…

• Campaign Development: Planning, creating, and executing integrated campaigns that build awareness, drive engagement, and reinforce iManage’s position as a leader in the B2B SaaS space and support overall marketing goals
• Segmentation and Localization: Working closely with the Demand Generation and Field marketing teams to align campaigns with middle-of-funnel strategies and to ensure effective localization of campaigns
• Market Research & Insights: Staying up to date with industry trends, competitor activities, and audience insights to inform the development of campaigns that stand out in the market
• Content Creation & Curation: Working with internal teams and external agencies to develop high-impact content for campaigns and community channels, including blogs, videos, webinars, newsletters, and user-generated content
• Cross-Functional Collaboration: Partnering with marketing, customer success, product, and sales teams to ensure brand and community strategies are aligned with broader business objectives
• Performance Tracking & Insights: Monitoring the effectiveness of both campaigns and community engagement efforts, using analytics and feedback to optimize future initiatives. Tracking key metrics such as brand sentiment, community growth, and user engagement
• Project Management: Working with internal teams (creative, digital marketing, sales, PR, etc.) and external partners (media agencies, influencers, event coordinators) to ensure alignment. Assigning roles and responsibilities to team members, ensuring everyone understands their part in both online and offline initiatives. Providing regular feedback and guidance to ensure that all campaign elements are progressing as planned
• Brand Consistency: Ensuring all brand-related activities adhere to brand guidelines, maintaining a consistent voice, look, and feel across all touchpoints

iM Qualified Because I Have…

• 3-5 years of experience in marketing campaign management or a related field within a B2B SaaS or technology company
• A proven track record of executing successful campaigns and building engaged, loyal communities
• A strong ability to craft compelling narratives that resonate with target audiences, fostering deeper brand and community connections
• Excellent interpersonal and communication skills, with the ability to build relationships with customers, partners, and internal stakeholders
• The ability to leverage data and community feedback to optimize campaigns and engagement initiatives
• Exceptional organisational skills, capable of managing multiple campaigns, community programs, and deadlines simultaneously
• Proficiency in social media management tools, CRM platforms (Salesforce), community platforms (Discourse, Khoros), and marketing automation tools (Marketo, HubSpot)

Bonus Points Because I Have…

• Experience with customer advocacy or ambassador programs
• Familiarity with the B2B SaaS landscape and understanding of customer personas in enterprise-level markets
• Experience managing campaigns globally or regionally
• Asana or other project management system experience
• A Background in managing virtual and in-person community events

Don’t meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn’t align perfectly with every qualification we encourage you to apply anyways!iM Getting To…

• Join a supportive, experienced team with an inclusive, encouraging, and vibrant culture.
• Have flexible work hours that allow me to balance my ‘me time’ with my work commitments.
• Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events.
• Focus on impactful work, solving complex, real challenges utilising the latest technologies and protocols.
• Own my career path with our internal development framework. Ask us more about this!
• Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning.
• Join an innovative, industry leading SaaS company that is continuing to grow & scale!

iManage Is Supporting Me By…

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
• Rewarding me with an annual performance-based bonus.
• Providing enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay)
• Matching my pension contribution (up to 6%)
• Offering BUPA private medical insurance & a Simplyhealth cash plan to help with the everyday costs.
• Providing Group life cover (including life insurance, income protection and critical illness protection).
• Encouraging me to take time off with 25 days annual leave, bank holidays, and other life events
• Caring for my mental health and well-being with multiple company wellness days and free access to the Healthy Minds app for mindfulness, meditation and more.

About iManage…
iManage is dedicated to Making Knowledge WorkTM. Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. How we find meaning in everything we do.Whoever you are, whatever you do, however you work. Make it mean something at iManage.iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Learn more at:Please see our privacy statement for more information on how we handle your personal data:#LI-AH1
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Expected salary

Location

London

Job date

Sat, 16 Nov 2024 08:03:26 GMT

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