Marketing Executive (Legacy and In Memory)

Royal National Lifeboat Institution

Job title:

Marketing Executive (Legacy and In Memory)

Company

Royal National Lifeboat Institution

Job description

Salary

£27,778 – £32,680 (dependent on experience)

Contract type

Permanent

Hours

Full Time

Location

Poole, Dorset, England

Location description

Hybrid, with expectation to be in Poole 1 day a week

Interview location

The interviews will be held in person at our offices in Poole

Interview date

4-5 March

Closing Date

25-02-2024

Reference

17028

Documents (please view all documents)

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About us

Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.

We’re looking for a Marketing Executive to join our Legacy and In Memory Giving Marketing Team to specialise in the planning and delivery of campaigns, and in developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the RNLI’s Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.

Some of the benefits

  • Salary £27,778 – £32,680 (dependent on experience)
  • Flexible working (ideally in the Poole office minimum one day per week)
  • 26 days’ annual leave plus Bank Holidays
  • Outstanding pension scheme (contributions of up to 16% of basic salary)
  • Life assurance
  • Health and dental cash plan

Your role

As a flexible Marketing Executive, you will be tasked with focus on the following areas:

  • Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity
  • Campaign planning, briefing and administration on a range of digital channels, such as Paid Social and PPC
  • Supporting on campaign delivery and briefing our in-house data and creative teams
  • Building and maintaining excellent relationships with a wide range of stakeholders and volunteers
  • Understanding and interpreting data to help inform and develop marketing activities
  • Managing purchase orders and timely goods receipting invoices

About you

You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy and in-memory giving.

To be considered for the role as our new Marketing Executive you will need:

  • Experience in planning and managing fundraising/marketing campaigns
  • Experience in digital marketing for cold acquisition across a variety of channels, such as Paid Social and PPC (essential)
  • Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
  • Proven experience of working across multiple projects to tight deadlines
  • To have excellent communication skills
  • An understanding of in-memory and legacy fundraising (desirable)

So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. Please apply via the button shown.

Please note other permanent and temporary roles in other marketing fundraising teams might also be available, so we’re looking for individuals with a range of directional marketing skills.

Safeguarding

The RNLI is committed to safeguarding; ensuring the welfare of children, young people and adults at risk. We expect all employees and volunteers to share this commitment and have a zero tolerance approach to proven incidents of bullying, abuse, harassment or exploitation. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for nearly 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

Expected salary

£27778 – 32680 per year

Location

Poole, Dorset

Job date

Fri, 09 Feb 2024 06:03:26 GMT

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