Marketing Intelligence Analyst

Job title:

Marketing Intelligence Analyst

Company

Cognism

Job description

Cognism is a market leader in international sales intelligence. Access to our premium data, has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us.As we grow, one of our main objectives is to continue hiring individuals, who are both a professional and cultural fit for our Company. Our values are at the core of everything we do!Our people;

• Are Nice!
• Are Collaborative. We’re in this together!
• Are Solution-Focused. For every problem, we’ve got a solution!
• Are Understanding.
• Celebrate Individual Contributors.

We are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way!Summary:As a Market Intelligence Analyst at Cognism, you will play a pivotal role in driving data-informed decision-making by conducting in-depth research and analysis to uncover key market trends, competitor insights, and industry developments. Your expertise will shape our competitive strategy and enable us to maintain a leading position in the market.Responsibilities:Research & Analysis:

• Lead comprehensive research projects to gather market intelligence, competitive analysis, and industry insights.
• Conduct thorough PESTLE & SWOT analyses to identify potential risks, opportunities, and strategic recommendations.
• Research and analyse competitive landscapes, tracking industry developments and competitor activities.
• Collaborate with internal stakeholders to define research objectives and develop actionable research plans.
• Partner with external agencies or consultants, as needed, to leverage specialized expertise and resources.

Actionable Insights & Recommendations:

• Deliver insightful reports and presentations that highlight key findings, competitive positioning, and actionable recommendations.
• Collaborate with cross-functional teams (sales, marketing, product) to share insights and inform decision-making.
• Develop market segmentation strategies, customer personas, and value propositions based on research insights.

Competitive Strategy & Enablement:

• Work closely with the sales team to optimize competitive deliverables, including battlecards, differentiator statements, and comparison templates.
• Create and implement a comprehensive competitive content communication and adoption plan across departments.
• Monitor industry trends, regulatory changes, and technological advancements to identify potential risks and opportunities.

Collaboration:

• Support cross-functional teams in conducting customer research to gather feedback and understand market needs.
• Foster strong relationships with internal and external stakeholders to ensure effective collaboration and knowledge sharing.

Qualifications:Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.Experience: B2B experience in a similar role desirableSkills:

• Strong analytical and research skills, with the ability to gather, analyse, and interpret complex data.
• Excellent communication and presentation skills, both written and verbal.
• Proficiency in market research tools and techniques.
• Ability to collaborate effectively with cross-functional teams.
• Self-motivated and proactive, with a strong work ethic.

Bonus Points:

• Experience in the B2B SaaS industry.
• Strong understanding of sales and marketing principles.

We look forward to hearing from you!

Expected salary

Location

Manchester

Job date

Sat, 15 Jun 2024 03:46:11 GMT

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