Marketing Lead

About Us

Piñata Farms was started with the mission to allow anyone to be a creative by recontextualizing content fast with their friends & community. We are using the latest CV & ML tech to advance the slang of visual literacy (memes) to create a new generational phenomenon. We are a team of individuals who’ve been responsible for some of the biggest cultural and tech successes of the last 10 years, spanning mobile, social, video, AR, gaming, and music. We are backed by the top Silicon Valley VCs and some of the most influential strategic investors in media, tech, and pop culture. Come join our team.

Role

Do you know what it takes to build a digital brand & product from the ground up? Have excellent taste, an understanding of people, and a strong grasp of brand & product marketing strategies? If that sounds like you, Piñata Farms is looking for a Marketing Lead to be our first marketing hire. As the first member of the marketing team, your role will largely be focused on developing our brand & product marketing strategy for the company. This is a pivotal role with the organization that will come with a lot of autonomy to build our marketing strategy from scratch.

Our ideal candidate is:

• Tech-savvy across modern consumer apps
• A self-starter who is flexible and always ready to adapt
• A problem solver & critical thinkerDeeply passionate about building community and interacting with people
• Hungry to learn and eager to grow in a dynamic start-up environment
• Confident in your ability to communicate and have your voice heard

What You’ll Do:

• Develop the Piñata Farms brand voice through custom marketing and advertising strategies
• Build relationships with influencers, creators, and media outletsOversee social media accounts and ensure brand consistency
• Track & measure the success of key community & user-specific metrics
• Work with the Product, Content, and Community teams to deliver a high-quality experience to the entire user base
• Analyze user behaviors on the app to improve retention and enhance the user experience
• Keep up to date on all social media trends, technologies, and popular platforms
• Develop and encourage a strong sense of community on the app
• Identify new users and maintain engagement with identified users throughout their lifecycleShare your ideas, identify challenges, and actively suggest solutions
• Become a Piñata Farms product expert

Qualifications:

• Three or more years of experience in a marketing, social media, or a community-related role
• Understand social media KPIs and performance metrics
• Experience with all major social platforms, i.e. Instagram, TikTok, Twitter, etc.
• Familiar with a start-up culture and being on a small fast-moving teamed
• Has built and fostered a digital community or brand

Why you might be interested:

• You demand excellence from yourself and others
• You seek to be great and put in the work to get better every day
• You want to make an immediate impact on a company and not wait years climbing up a corporate ladder
• You want to see your work impact real people every single day
• You want to work at a place where you’re not defined by your LinkedIn and your role and can contribute across many areas you are passionate about
• You want to be part of something special that the world will all know about
• You are down to work very hard and have a lot of fun doing it.

Other details:

• Located in Los Angeles – Remote applicants will be considered but local to LA and/or willingness to relocate is a plus
• Full Time, with flexible remote work-from-home days and unlimited PTO
• Piñata Farms is a legal & Equal Opportunity Employer

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