Marketing Manager

Job title:

Marketing Manager

Company

Hartley People

Job description

Hartley People Recruitment are excited to collaborate with a leading organisation in the Social Finance sector to find a talented Marketing Manager for an impactful role. This client is dedicated to driving positive change and expanding access to financial opportunities, positioning itself as a trusted leader in the industry. With a strong commitment to social impact and a mission that resonates with diverse customer segments, they are ready to elevate their brand and make a meaningful difference in communities.Role Overview: We are looking for a dynamic Marketing Manager with a strategic mindset and a passion for storytelling. The ideal candidate will develop and implement innovative marketing strategies that enhance brand visibility and engagement across all media channels. This is a fantastic opportunity to shape the narrative of a brand committed to social impact and to drive growth in an evolving market.Key Responsibilities:Brand Strategy & Growth:
Develop and implement a comprehensive marketing strategy to expand customer reach, increase brand visibility, generate leads, and grow the loan book, all while aligning with the company’s mission of social impact.Social Media & Content Management:
Oversee the company’s presence across LinkedIn, Facebook, and other platforms, delivering a mix of daily posts, thought leadership, and storytelling content. Lead content creation for annual impact reports, blogs, videos, and case studies to engage target audiences.Media Relations & PR Collaboration:
Work with PR partners to identify media opportunities, create content, and position the company as an expert in social finance across various media outlets.Website Management & SEO:
Manage and optimise the company website for user experience and search engines, implementing SEO strategies to drive traffic and lead generation.Campaigns & Sales Support:
Partner with the sales team to design and implement marketing campaigns that drive business opportunities, create marketing collateral, and support networking initiatives.Event & Investor Coordination:
Plan and manage national and stakeholder events, ensuring the brand is represented effectively. Support the diversification of the investor base through targeted content.Budget & Performance Management:
Manage the marketing budget to ensure campaigns meet financial targets and provide regular performance reports on marketing efforts, including ROI and social media engagement metrics.Qualifications:

• 8+ years of experience in developing and executing multi-channel marketing strategies.
• Proven track record in project management and delivering campaigns on time.
• Strong understanding of how marketing supports business growth.
• Expertise in content creation, social media management, and SEO strategies.
• Experience working with PR partners and managing media relations.

Preferred Skills:

• Proficiency in CRM tools, CMS, and SEO best practices.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication, teamwork, and leadership skills.

For immediate consideration, please send your CV to sarah.dalton@hartleypeople.com or call Sarah on 051 878813.Hartley People Recruitment works to the highest ethical standards, ensuring your CV is treated with full confidentiality. We guarantee that your CV will not be sent to any client without your prior consent.

Expected salary

Location

Dublin

Job date

Thu, 24 Oct 2024 01:51:35 GMT

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