Marketing Manager

Job title:

Marketing Manager

Company

Atominvest

Job description

About the RoleAre you looking for an opportunity to be part of a high growth software business within the private equity and venture capital industry?Are you passionate about crafting and executing multi-channel campaigns to build brand awareness and drive demand?Atominvest is seeking a dynamic Marketing Manager to join our rapidly growing company and drive a world-class marketing strategy.As our marketing manager, you will have unique opportunity to play a key role in building our brand. You will be responsible for:

• Content

• Produce compelling, relevant content that boosts engagement and web traffic, todrive customer acquisition and retention.
• We are thinking blogs, website copy, presentations, email marketing, Linkedin posts etc.
• Events

• Not only should you be an exceptional writer, you should be able to own and execute the full lifecycle of marketing initiatives.
• This will include organising conferences, webinars and large events.
• SEO & Ads

• Ensure our message is reaching the right audience by implementing and measuring paid marketing activities.

About AtominvestAtominvest was founded to revolutionise the world of alternative investment technology by providing cutting-edge software to fund managers, investors and intermediaries across private equity, credit, venture capital, real estate and hedge funds.Led by a team with experience in the private equity, VC and asset management industry, the company provides a single, unified tech stack to enable the world’s top alternative investment managers to efficiently manage their business across all core functions of investing, fundraising and operations. Atominvest currently serves some of the leading investors in the world with over >$5trn AUM covered and 70,000+ users globally.What the Job Involves

• Develop and carry out an ambitious marketing strategy.
• Create and maintain marketing editorial plans, thematic calendars and execute on tight deadlines.
• Write high quality content on various external mediums to engage our audiences, including case studies, social media, bog posts, webinars, presentations, email copy and more.
• Deeply understand our technology, customers, personas, and the broader private markets industry; stay on top of industry news and trends, ensuring that we publish content that resonates with Atominvest’s target prospects and customers.
• Work closely with industry subject matter experts (internally and externally) to generate novel thought-leadership.
• Own and lead the events marketing effort (including sponsorships, speaking opportunities, client events and partnerships).
• Oversee relationships with vendors, agencies and other partners. Efficiently manage events logistics and work with internal and external stakeholders for smooth event execution.
• Implement and track email marketing campaigns as well as ads strategy on Google, LinkedIn, etc.
• Monitor content and the data behind it, have a strong understanding of SEO and how to get the best out of a piece of content, as well as report the results back to the management team.
• Develop and implement standards, systems, best practices and templates for content.

What We Expect of You

• 2-4 years of proven hands-on experience in marketing
• Previous events and marketing management experience
• Experience working within financial services, fintech or B2B SaaS companies a plus
• Proven track record of increasing the visibility, sales, or audience size of a brand
• Experience in reporting on content using google analytics and SEO tools
• Solid understanding of content marketing and the part it plays in the marketing funnel
• Strong analytical and critical thinking skills; proficient in leveraging data to create compelling narratives and drive decision-making
• Attention to detail
• Ability to adjust quickly to changing priorities
• Strong project management skills, deftly navigate a diverse set of stakeholders, priorities, initiatives and deadlines
• Highly creative approach, ability to think outside the box
• Excellent writing, editing and proofreading skills, as well as ability to simplify complex concepts

What We’ll Offer You

• An opportunity to get operational experience in a company where both your work and results are highly tangible and important to the business
• A culture of trust, ownership, responsibility and autonomy in your work
• An incredible team of smart and mission-driven people to work with
• Fun working atmosphere and lots of coaching
• Significant growth opportunities
• Competitive compensation (fixed base salary + performance incentives on a full time role)
• 20 days of holiday per year + bank holidays + a week off for Christmas (on a full time role)
• Hybrid working style (a minimum of 3 days in our central London office is required)

In addition to your cover letter and CV, please include a portfolio of previous marketing work.

Expected salary

Location

London

Job date

Fri, 20 Dec 2024 01:27:29 GMT

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