NE Brand Manager

Job title:

NE Brand Manager

Company

Colgate-Palmolive

Job description

No Relocation Assistance Offered
Job Number #163645 – Surrey, England, United KingdomWho We AreColgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.Location: Woking UKTeam: Professional Marketing, Customer ExperienceReporting to: Group Brand Manager, Northern EuropeJob Purpose

• Lead a key therapeutic and consumer toothpaste portfolio with a professional focus to deliver all KPIs including growing share of market, net sales, margin and professional recommendation objectives.
• Grow sales and demand for professionally-focussed toothpaste portfolio – establishing Colgate as the leader in every day caries prevention and sensitivity prevention.
• Grow awareness of the benefits of Colgate toothpaste amongst the dental profession, to drive recommendation at chairside for a professionally endorsed toothpaste.
• Liaise with and influence external UK collaborators to build advocacy for the brand and to advise strategic growth initiatives.
• Work closely with the European team to assess strategic opportunities and build a 5-year pipeline to expand the market and demand for toothpaste portfolio.
• Lead go-to-market activities for new product launches for Northern Europe markets (UK, Ireland, Sweden, Denmark, Norway, Finland).

Main Responsibilities

• Own the development and implementation of the annual brand plan for the portfolio and ensure full partner consensus.
• Create and implement specific initiatives and activities following brand plan to drive increased volume and net sales of portfolio across the NE Hub.
• Manage communications to relevant internal collaborators on brand portfolio, including development of detailing materials and roll out of product knowledge during training meetings.
• Ensure timely communication as required with key internal partners on brand issues or activities (Customer Development, CS&L, Finance, Consumer Affairs, Division Professional Marketing).
• Work with Scientific Affairs manager to develop & liaise with KOLs as required.
• Work with relevant external agency partners/ consultants as required to build compelling stories/ proposals, leading to expanded access amongst target professional audience.
• Partner closely with the N. Europe Professional Group Brand Manager to identify market expansion opportunities using market insights.
• Network and form strategic partnerships that support brand strategy and professional objectives.
• Work closely with the EU team to progress current NPD projects and lead the development and implementation of go-to-market strategy and plan.
• Collaborate with Professional Business Managers in Northern Europe countries to build business cases demonstrating market insights, forecasting/projections and gaining launch approval for NPD.
• Manage advertising and promotions budget using key processes including A&P tracker and Ebuy.
• Along with Scientific Affairs Manager, manage product training for all Oral Care Consultants to drive knowledge of portfolio and clinical studies.
• Lead the commercialisation of new professional oral care bundles, including pricing and communication plans across NE countries (UK, Ireland, Sweden, Denmark, Norway and Finland).
• Communicate all risks and opportunities within brand responsibility on a timely basis to Group Brand Manager.

Personal Attributes

• Education to degree level is desired.
• Highly competent commercial and analytical skills.
• Basic (oral) health or life sciences, a must.
• Previous healthcare, pharma marketing or consumer health experience desired.
• Strong and effective written and oral communication.
• Personal presence that commands respect/trust and the ability to build strong relationships quickly throughout CP’s matrix structure and external with Dental Professionals.
• Confidence and gravitas to challenge the status quo and influence people at all levels of the organisation.
• Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain consensus and initiate change.
• Great teammate – empower and enthuse others.
• Excellent communication skills and authoritative approach – sought out by others for opinion.
• Strikes the right balance of demonstrating consistent brand passion with objective, fact-based decision making.

Key Competencies

• Professional Partnership/ Relationship Building
• Able to identify and exploit relevant professional networking opportunities.
• Build situation where everyone is happy relationships with measurable outcomes.

Communicate Effectively

• Clearly, concisely and convincingly expresses ideas to varying audiences.

Analysis & Decision Making

• Applies logic in solving problems and making decisions using data and insights.

Strategy & Vision

• Demonstrates knowledge of competitors, customers and market to enhance competitiveness and accelerate business growth.
• Balances achieving both short-term objectives and long-term goals.
• Influence/Negotiation
• Able to influence others and persuade them to support Colgate’s professional objectives.
• Able to facilitate cooperation and make mutually beneficial agreements happen.
• Able to inspire diverse influencers for oral health and Colgate brands.

Leading Change

• Initiating and managing change; demonstrating flexibility; showing confidence in the face of ambiguity.

Planning and Priority Setting

• Setting goals and helping others develop objectives to support business strategies; translating objectives into action plans.

Key Challenges

• Balancing workload through effective project management in a fast paced environment.
• Getting support for local marketing needs from divisional team.
• Demonstrating sound commercial and insight based judgement in making recommendations.
• Securing fair share of voice for product with key internal collaborators.
• Working in a highly regulated environment.
• Ensuring the oral care consultant team deliver the messages required to drive demand.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people – ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Reasonable accommodation during the application process is available for persons with disabilities. Please complete this should you require accommodation.#LI-Hybrid

Expected salary

Location

Surrey

Job date

Wed, 30 Oct 2024 08:16:55 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.org) you saw this job posting.