Boden
Job title:
Paid Social and Display Marketing Manager
Company
Boden
Job description
A BIT ABOUT THE ROLE:The Paid Social and Display Manager will be accountable for the performance of media investment UK, US, and Germany. They will deliver best in class executions across the entire paid social and display landscape that deliver incremental uplifts in customer behaviour within agreed allowable costs.BENEFITS AT BODEN:
- Flexible hybrid working
- Targeted annual bonus scheme
- Generous Boden clothing allowance and 30% discount on all current clothing ranges
- Holiday increase with years of service
- Portal with an array of discounts and cashback offers on retail and entertainment
- Group personal pension scheme and life insurance cover
- 24/7 Virtual GP service for you and your household
- Free onsite parking, teas & coffee stations and subsidised café with free toast for breakfast
ROLE RESPONSIBILITIES:
- Day to day management of Paid Social and Display agencies that includes briefing, media plan reviews, testing plans, and on-going performance reviews to ensure in-vestment is delivering the required results.
- Providing weekly reporting to internal stakeholders with clear insights on what we did, what we expected to see, what we actually saw and what we’d do differently next time.
- Continually pitching new opportunities to internal stakeholders that have the potential to drive incremental performance for both new, existing, and lapsed customers.
- Manage the mid to long term strategic roadmap for Paid Social and Display marketing that has buy in and support from senior management and relevant stakeholders.
- Working collaboratively with key stakeholders in the Brand, Product and Customer teams to deliver best in class creative, product feeds and first party data that unlock improvements in performance.
- Working with a team of channel leads to deliver a customer centric digital marketing strategy that delivers global reach with local precision.
THE EXPERIENCE WE ARE LOOKING FOR:
- A minimum of 3 years’ experience in a similar role for a fashion / apparel retailer
- An understanding of how to measure the incremental impact of Marketing activity
- An understanding of commercial performance beyond platform revenue and ROAS
- Effective agency management as well as hands on platform experience
- Experience of US paid media activations
A BIT ABOUT YOU:
- Excellent multi-tasker who takes pride in accuracy and delivering strong results
- Outstanding organisational and project management skills
- Creative flair and confidence with a positive attitude
- A keen eye for an opportunity, with a natural commercial curiosity
- Able to influence and drive change across multiple functions
We want Boden to be the place everyone wants to work. Friendly and open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Expected salary
Location
London
Job date
Sat, 06 Jul 2024 05:52:00 GMT
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