Performance Marketing Lead

Job title:

Performance Marketing Lead

Company

3Search

Job description

Performance Marketing Lead
Fitness Services
London 3 days a week in the office / 2 at home
£70,000-£90,000 + packageI am excited to be partnering with a leading fitness brand with over 250 gyms across the UK, they are passionate about making fitness accessible to everyone! Due to growth, the brand is hiring a Head of Performance Marketing/Lead to join their Digital Trading Leadership Team, reporting to the Digital Director.As part of the leadership team, you will you’ll lead the paid media strategy across a wide mix of digital & offline channels — from PPC, paid social, YouTube, affiliates, to OOH, radio, VOD, CTV, &TV.You’ll have a team of 2 people for now as well as media agencies to manage (across affiliates, media, measurement, networks & martech), and together you’ll oversee end-to-end campaign planning, briefing, execution and optimisation.You’ll work closely with teams across creative, brand, comms, pricing, eCommerce, social, & CRM to ensure campaigns are impactful, cohesive, & commercially effective — driving member acquisition & maximising media.Ideal Candidate Expeirnece:

• A strong background in acquisition media & performance marketing within fast-paced, commercial D2C ecommerce businesses, with a strong trading mindset & proven track record of hitting weekly/monthly targets.
• Deep understanding of subscription ecommerce trading levers & metrics including traffic, conversion, AOV, CPA, ROAS, ROI, LTV, churn, & product mix.
• Data-fluent & highly analytical, with expertise in attribution, measurement, media mix modelling, & incrementality testing
• Hands-on channel expertise across paid search (Google/Bing), programmatic, paid social (Meta, TikTok, Snap), & affiliates, with experience launching new channels.
• Knowledge or experience in channels such as: OOH, radio, VOD, CTV, & TV.
• Experienced in partnering with creative teams to produce high-performing, channel-specific creative, implementing approaches to drive continual learning.
• Strategic & entrepreneurial thinker with a proactive mindset
• Line management experience of digital specialists & a successful track record managing large agencies.

If this role is of interest, please apply using the link below!

Expected salary

£70000 – 90000 per year

Location

Greater London

Job date

Wed, 30 Apr 2025 04:05:52 GMT

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