Product Marketing Manager

Job title:

Product Marketing Manager

Company

Workday

Job description

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it’s what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the Team Join a diverse team of highly motivated individuals, who are passionate about creating and launching unique stories in the market. We strive to always be a proactive and strategic force in Workday’s growth, and help accelerate solution adoption from customers and prospects alike. While we’re geographically dispersed, owning the global solution marketing strategies, we strive in an upbeat, empathetic and collaborative environment and like to have fun while doing so.About the RoleOur oCFO Product Marketing team is looking for a Product Marketing Manager to drive messaging and positioning, outbound marketing, and sales enablement for our cross team initiatives within our Spend Management and Prism Analytics teams. These initiatives could include research, competitive intelligence, customer webinars, etc.Areas of responsibility:Sales enablement – develop positioning, objection handling, and tools to arm the sales team to win against competitorsContent development – create differentiated marketing collateral and thought leadership such as ebooks, infographics, and executive presentationsIntegrated Marketing – create and deliver compelling campaigns that speak to key personas at every stage of the buyer’s journeyMarket and competitive intelligence – be the expert on your buyers — how they buy and their buying criteria, be the specialist on your competitionProduct knowledge – develop and maintain in-depth Workday product roadmap and market insights, bringing the voice of the buyer in for product feedback and requirementsAbout YouBasic Qualifications3 -5 years of product/solution marketing experience in a B2B SaaS environmentBachelor’s degree (BS/BA)Other QualificationsWe are looking for a candidate with a flexible and effective influencing style, someone who has great people and management skills to collaborate with cross-functional teams. Our team is made up of self starters and strong finishers and we are searching for positive, proactive leaders to drive projects from start to completion.Other key qualifications are:Superior written, verbal and presentation skills along with attention to detail and and an eye for qualityAn ability to grasp and translate technical capabilities into value propositions and benefits that resonate with buyersCreative and visual storytelling skillsIdeally, have experience with the CIO / CFO personasDo you have any writing samples you are proud of? A video you produced? Share it with us when you apply and join the revolution of user-friendly cloud-based enterprise software systems of tomorrow!Our Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you’ll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote “home office” roles also have the opportunity to come together in our offices for important moments that matter.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Expected salary

Location

Dublin

Job date

Fri, 04 Oct 2024 22:47:28 GMT

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