Product Marketing Manager

Job title:

Product Marketing Manager

Company

Global Relay

Job description

Who we are:For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.We encourage you to apply if your qualifications and experience are a good fit for any of our openings.Your role:We are seeking a skilled and experienced B2B Product Marketing Manager with a focus on financial services to join our dynamic team. Working as a member of our Corporate Marketing team, the Product Marketing Manager will be responsible for making sure that all relevant parties collaborate on, and deliver, Global Relay’s marketing strategy and you will be responsible for developing and executing strategic marketing plans to drive the adoption and success of our products and solutions. This role requires a deep understanding of the financial services industry (compliance regulations experience would be a plus), the ability to effectively communicate complex concepts to both technical and non-technical audiences, and excellent writing skills – this is a must!Your responsibilities:

• Product Positioning and Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
• Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and sales enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.
• Marketing Collateral: Develop sales enablement tools and resources, such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs, to empower the sales team to effectively position and sell our solutions.
• Customer Success: Collaborate with the customer success team to gather customer feedback, success stories, and testimonials. Leverage customer insights to refine product messaging and identify upsell/cross-sell opportunities.
• Metrics and Reporting: Define key performance indicators (KPI’s) and track marketing campaign effectiveness, product adoption, and customer satisfaction. Provide regular reports and insights to the management team.
• Market Research and Analysis: Conduct market research to identify trends, competitive landscape, customer needs, and opportunities for product enhancements. Analyse customer feedback, industry reports, and market data to inform product strategy and positioning.

About you:

• 8-10 years of experience in B2B product marketing, preferably in the financial services industry with a focus on compliance/financial regulations or technology-driven industry.
• Minimum of 5-6 years working in marketing management roles.
• Strong understanding of B2B financial services marketing strategies, trends, and best practices.
• Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
• Demonstrated ability to develop impactful marketing collateral and content tailored to our customers, including product materials, case studies, blog posts, whitepapers, webinars, etc.
• Familiarity with sales enablement and working closely with sales teams/ customer success to drive product adoption.
• Experience working in a cross-functioning capacity with other departments such as: product management, IT, sales, etc.
• Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment with the ability to build strong relationships and work effectively with diverse teams.
• Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Results-oriented mindset with a focus on driving revenue growth and achieving business objectives.
• Strong analytical and strategic thinking skills, with the ability to analyse market data and customer insights to inform decision-making.
• Completion of a post-secondary program in marketing or computer science, or related work experience.

What you can expect:At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.We understand flexible work arrangements are important, and we encourage that in our work culture. Whether it’s flexibility around work hours, workstyle, or lifestyle, we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.To learn more about our business, culture, and community involvement, visit .

Expected salary

Location

London

Job date

Sat, 28 Sep 2024 03:53:38 GMT

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