Retail Marketing Executive

Job title:

Retail Marketing Executive

Company

Allcare Pharmacy

Job description

We are UnipharUniphar Group is a rapidly expanding diversified healthcare services business with a global footprint and a proud heritage in Ireland. Since Uniphar became a publicly listed company in 2019, the Group has grown organically and through a series of strategic acquisitions, which continue to strengthen Uniphar’s international reach. With a workforce of over 3,000 people spread across Ireland, United Kingdom, the Netherlands, the Nordics and the USA, Uniphar is a trusted global partner to pharma and medtech manufacturers, working to improve patient access to medicines and treatments around the world.Uniphar provides outsourced and specialised services to its clients, leveraging the strong relationships with 200+ of the world’s best known pharmaco-medical manufacturers across multiple geographies, enabled by our cutting-edge digital technology and our expert teams. Uniphar is organised into three key divisions: Supply Chain & Retail, Medtech and Pharma. Within retail, we are Ireland’s largest Irish owned network of pharmacies with 136 stores across our Allcare, Hickey’s, and McCauley brands and support 139 independently owned pharmacies under the Independent Life Pharmacy brand and Allcare franchise brand. Our teams’ dedication to providing the best patient care has been acknowledged with a number of awards, such as the CXi Customer Experience, REI Excellence Top 100 Stores and several Irish Pharmacy News Awards of which we are hugely proud.People & Culture at UnipharAt the core of Uniphar Group is its people and our employees are the driving force of the business. Uniphar is passionate about hiring and developing high-potential individuals and giving them fast track, long-term careers.Ethics and integrity sit at the heart of Uniphar’s culture, with our customers and patients integral to what we do and how we do it. We pride ourselves in being truly entrepreneurial, innovative, collaborative, with a strong problem-solving ethos. Everything we do is enabled by our people and as we continue to grow domestically and internationally, we become more diverse. This rich diversity fuels our business and enriches our culture.Principal Duties and Responsibilities:POS & Communications

• Plan, develop creative, and allocate monthly POS materials to support our stores. Take ownership from planning to implementation with our design agencies and printers to ensure the effective delivery of marketing collateral to store within agreed deadlines.
• Work cross functionally with our commercial and operations teams on the planning and execution of our monthly promotions.
• Prepare monthly store communications, including briefing documents and marketing updates.
• Prepare Powerpoint presentations for internal updates.

Promotional Campaigns & Events

• Effective project management of store events and local sponsorships from end to end, working with the commercial and operations teams, agencies and other key stakeholders to ensure best in class promotional campaigns and events are executed in store on time and on budget.
• Develop integrated online/offline marketing support plan for each promotional campaign and event.
• Attendance at store events and local sponsorships to ensure best in class execution.
• Analyse and report on each campaign and event with recommendations to the Strategic Marketing & Planning Manager and the wider team.
• Carry out monthly store visits to check promotional campaigns and POS.

Store Support, Administration & Reporting

• Point of contact for stores with day-to-day marketing related queries.
• Provide marketing material to stores as required.
• Report on performance of marketing activity including campaign tracking and KPI reports.
• Responsible for managing the budget, including raising purchase orders, budget tracking and liaising with finance on any queries.
• Proactively engage and contribute to other projects within the marketing team and assist other teams across the wider business units as required.
• Complete any other duties that may be assigned by the Head of Retail Marketing from time to time.

Personal skills required:

• Excellent interpersonal and organisational skills, with the ability to work effectively in a fast-paced environment.
• Excellent verbal and written communication skills.
• Creative thinker with a good understanding of marketing and consumer trends.
• Strong business acumen and analytical skills.
• Strong team player with influencing skills.
• Ability to work on your own initiative and as part of a wider team.

Applicant Requirements:

• Minimum 2 years’ experience working in a brand/retail marketing role.
• 3rd level qualification in Marketing/Digital Marketing.
• A good understanding of the retail pharmaceutical market is an advantage, but not essential.
• Proficient in MS Office Suite (Word, Excel and Powerpoint), Desktop publishing (Photoshop) and Systems tools (Canva, Brandwatch or similar).
• Experience in social media analytics and other marketing measurement and performance techniques such as Facebook Ads Manager, Google Analytics.
• Full clean driver’s licence and access to own car.
• Flexible and hybrid working with regular face to face interactions at the Group’s headquarters in Citywest (Dublin).

Expected salary

Location

Ireland

Job date

Sat, 05 Oct 2024 02:17:33 GMT

To help us track our recruitment effort, please indicate in your email/cover letter where (jobsnear.org) you saw this job posting.