Senior Analyst, Marketing Analytics

Job title:

Senior Analyst, Marketing Analytics

Company

Skyscanner

Job description

What are we looking for?Skyscanner is a dynamic and innovative metasearch travel company on a mission to help travellers plan and book their trip with ease and confidence. We’re looking for a Senior Analyst to join our Marketing Economics function and optimise spend allocation decisions to efficiently drive short and long-term Business growth, in a complex, global Business environment with multiple Marketing channels and sales verticals.Working closely with our Marketing Economics lead, you will develop a unified Marketing measurement approach, levering sales attribution, incrementality testing, causal inference and Marketing Mix Modelling to confidently evaluate & optimise the true ROI of our Marketing and clearly presenting and contextualising this to support our Marketing leadership team.What will this role be responsible for delivering on?

• Developing Marketing Mix modelling (MMM) at Skyscanner, initially via a third party
• Developing an incrementality / geo testing plan to validate / complement our Marketing Mix Model’s insights into incremental ROIs
• Informing the evolution of our Marketing attribution model
• Guiding spend allocation decisions, reconciling insights from Marketing attribution, MMM and testing

What skills do we need?

• Deep understanding of Marketing economics / ROI evaluation approaches. In particular: designing and analysing incrementality testing , causal inference analysis
• Experience working with Marketing Mix Modelling providers
• Strong SQL & Python skills.
• Ability to reconcile and contextualise insights from different sources to guide the decision-making process
• Strong collaboration & communication skills. In particular, ability to efficiently communicate to a Senior audience.

What can we teach you? What will you learn?

• Exposure to Senior Marketing Executives, in a role that is critical to shaping key Marketing investment decisions
• Ability to work with and learn from our internal Analytical experts, in a fast-paced environment that offers many challenging data problems to solve, on a global scale.

Where will this role be based?London or Edinburgh

Expected salary

Location

Edinburgh

Job date

Fri, 03 Jan 2025 04:09:29 GMT

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