Shopper Marketing Executive – Dublin

Job title:

Shopper Marketing Executive – Dublin

Company

Danone

Job description

Introduction & Job Detail:Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2025. This will only be possible with each and every one of our leaders. Do you want to be one of them? For more information on our Danone Impact Journey click the link below:Role Purpose:To deliver excellent execution within key strategic grocery & impulse channel customers. Responsible for the management and delivery of the Shopper Marketing plans across all Danone categories to amplify our consumer connections.Analytics:

• Analysis of shopper data and previous activations to provide insight for campaign plans by customer
• Monthly budget forecasting and reviews by category, adjusting accordingly based on data
• Ownership and delivery of campaign performance and target tracking

*Customer Engagement:

• Landing key initiatives across the trade
• Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this

Project Management:

• Working closely with Account Managers and Marketing team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers.
• Working with a small number of customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary.
• Responsible for the excellent execution of new product development in specific customers.
• Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute.
• Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise return on investment

Team Engagement:

• Being an active member of the Category & Shopper team
• Learning on the job from senior team members
• Supporting the Sales team to sell the vision of our plans to our customer
• Playing a role in internal business forums to champion and amplify the campaigns and learnings.

Salary Bracket: €37k – €42kAbout You:We would like you to demonstrate your following key skills:Leadership expectations

• A self-starter that can take a step back to understand wider business implications before making decisions.
• Able to make sound decisions and solve problems.
• Can work well in a team environment as well as autonomously.
• Can prioritise and plan to overcome obstacles.
• Able to build and manage core stakeholder relationships.

Functional capabilities:

• Understanding of successful project management.
• Able to sell in a vision to key stakeholders (internal and external).
• Able to manage a budget.
• Attention to detail and seeing a project through from start to finish.

About Us:At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning—rewards.htmlDiversity, Equity, and Inclusion (DEI) is deeply embedded in Danone’s DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.The closing date for internal applications is 31st July 2024, you will therefore hear about your application after this date.

Expected salary

€37000 – 42000 per year

Location

Dublin

Job date

Fri, 06 Sep 2024 22:30:38 GMT

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