Social Media Manager

Job title:

Social Media Manager

Company

Healix

Job description

Social Media ManagerAs a Social Media Manager, you’ll be taking the reins in steering our brand’s social narrative and growing our social channels. Reporting to the Global Brand Marketing Director, you will play a pivotal role in shaping our brand’s online presence and fostering meaningful connections. If you’re a natural storyteller and a strategic thinker, with a genuine passion for social media, we’d love to hear from you.Our ideal candidate will have:· Bachelor’s degree level education.· Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.· An excellent understanding of social media platforms, trends, and best practices.· Strong written and verbal communication skills, with the ability to create engaging and compelling content.· An analytical mindset with the ability to interpret data and derive actionable insights.· Experience with social media management tools and analytics platforms (HubSpot experience desired).· Experience with design tools (Canva or Adobe or similar).· The ability to work independently as well as collaboratively in a fast-paced environment.We are looking for a creative thinker with a passion for storytelling and brand building and someone with strong organisational and project management skills, with the ability to manage multiple tasks and deadlines effectively.If you’re looking to be part of a supportive team that values ideas, fosters creativity, and provides on-going development, your journey begins here. Apply now to become a member of our dynamic team and contribute to the future of marketing at Healix.About the roleKey responsibilitiesSocial media strategy development

• Conduct market research to identify target audiences and appropriate platforms, in alignment with Healix Health’s and Healix International’s business objectives.

• Develop and execute a social-first content strategy that aligns with overall brand messaging, ensuring a distribution of content covering Healthcare and Risk themes, with a focus on maximising engagement and reach.

Content creation and curation

• Manage and maintain the Healix brand’s presence across various social media platforms, including LinkedIn, Twitter, Facebook, and YouTube.

• Craft original, impactful content, tailored to different platforms and audience segments, including articles, videos, and graphics, with the support of Marketing Executives.

• Ensure all content aligns with Healix’s brand guidelines and tone of voice, as well as social media best practices.

Campaign management and reporting

• Set campaign objectives, define target audiences, and measure performance to optimise results.

• Collaborate with other departments, including sales, HR, and operations, to ensure alignment across all customer touchpoints and maximise the impact of social media efforts.

• Collaborate closely with the Global Brand Marketing Director to integrate social media activities into broader marketing and communication campaigns.

Community management

• Monitor social media channels for mentions, comments, and messages, and respond quickly, as well as monitor industry trends and competitor activities.

• Identify and engage with relevant third-party posts, discussions, and industry conversations to build brand awareness, establish thought leadership, and foster meaningful connections within the broader community.

Analytics and reporting

• Analyse social media metrics and provide regular reports to stakeholders, highlighting key insights and recommending data-driven changes to improve effectiveness.

• Stay updated on the latest trends, best practices, and algorithm changes in social media marketing. Continuously adapt strategies and tactics to remain relevant and effective.

• Manage the social media budget effectively, allocating resources to the most impactful channels and campaigns while maximising ROI.

About the companyAll around the world, Healix safeguards people’s health and wellbeing.Required Criteria

• Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
• Excellent understanding of social media platforms, trends, and best practices.
• Strong written and verbal communication skills, with the ability to create engaging and compelling content.

Desired Criteria

• Hubspot Experience

Skills you’ll need

Expected salary

£45000 per year

Location

Esher, Surrey

Job date

Thu, 08 Aug 2024 00:17:06 GMT

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