Specialist, Field Marketing UKI

Job title:

Specialist, Field Marketing UKI

Company

Liferay

Job description

About LiferayLiferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation – serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!About You and this RoleReporting to the Senior Specialist of UK, you will play a key role in executing a comprehensive marketing strategy with a partner first approach, and plan to generate demand and build brand awareness for Liferay, directly and with a strong collaboration with partners, to support the sales pipeline in UKI.As a member of the EMEA field marketing team and working closely with your local sales, and channel leaders, you will contribute to sales growth in your region while benefiting from an opportunity to advance your career in a high-growth, international, and open source company.Key Objectives & ResponsibilitiesHelp plan & execute a comprehensive marketing strategy to support the company’s business objectives (e.g. revenue, qualified leads, brand presence, awareness) developing tactics to generate demand in the field, working closely with the sales team.Analyze market trends to identify and suggest opportunities that will inform marketing strategies.Execute a wide variety of events whether digital, hybrid or in-person (breakfast seminars, annual Customer Summit, webinars, VIP events, industry events, Partner events, etc.) and seek for new opportunities to generate demand through third party events.Localize global marketing content and campaigns to be relevant to the Uki market and trends.Track, measure and report performance of all marketing campaigns, assess against goals (INQ, MAP, QMBs, CW) and suggest improvements.Manage social media channels for organic posts (LinkedIn) and digital campaigns.Work closely with the UK Sales and Channel teams to execute customer marketing and partner marketing initiatives.Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.Support the execution of Community events.Required QualificationsDegree in Marketing or Business, or comparable education/experience2/4 years experience in Field Marketing/Channel Marketing (within IT industry a plus)Familiarity and experience with Marketing Automation, ABM, CMS, CRM tools.Experience in managing end-to-end events programs.Digital Marketing and Social Media management skills (including crafting compelling content for emails and social media posts)Ability to handle multiple projects with tight deadlinesExperience managing 3rd party providersFamiliarity and experience with reporting tools and methodologies.Experience working with a global organization, collaborating across different cultures, time zones and geographies.Soft SkillsSelf-starter, quick learner, self-motivated, proactive beyond your dutyAre organized with a proven ability to manage actions and schedulesCan think analytically and use a data-driven approachPossess a strong work ethic/motivationFosters a culture of cooperation and collaborationCommunicate effectivelyExcellent written and verbal communication skillsCurious, passionate, and accountableWhat We OfferCompetitive salary & benefits package according to qualifications and experienceOpportunities to take responsibility and grow professionally. We like to Stay Nerdy!A positive and collaborative workWorking at a open source companyEqual Opportunities Employer – StatementLiferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.

Expected salary

Location

United Kingdom

Job date

Thu, 31 Oct 2024 23:04:07 GMT

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