Description

Overview:

Accountable for effective Demand generation leading to inventory liquidation as per business plans, effective commercialization launch of new products, maintaining and improving productivity levels of field resources and critical demand generation activities, adoption of strategic initiatives like Metamorph, ELMS, Laser farm etc. and product stewardship and local Liaison with key stakeholders in the region.

Job Responsibilities

Product Stewardship

• Be a Watchdog for counterfeits and product stewardship in the region
• Orient entire team on the company product stewardship principles
• Drive ACC measures in the region
• Periodic updates on stewardship issues timely with the leadership
• In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans

Strategic Planning

• In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans
• Responsible to develop & execute territory wise market development plan for the year in consultation with the concerned Sales Lead
• Responsible for identifying and developing new business opportunities in the region
• Responsible for MC Collateral Planning and Sample requirement Planning territory wise
• Effective Planning of Budgets and monitoring progress on monthly basis
• Participate in Monthly Business Meetings of the SBU and demonstrate progress and planning for the upcoming period

DG Activity

• Devise key strategies for liquidation and would be accountable for achievement of liquidation targets as per business plans
• Responsible for planning & implementing marketing programs in the territory
• Drive and participate in key DG activities like Mega Farmer Meetings, Harvest Days, Key Influencer Meetings, Trade Meetings in core markets
• Monitoring progress of execution of all other DG activities by Marketing Coordinators and MA team in the region
• Always maintain updated key influencer information and provide the details for central database update

Key Influencer Management

• Liaison with scientists & officials of Ag Universities, Research stations, Sugar mills and Ag.Department etc.
• Drive engagement of channel in all the core market development activities to extent possible
• Technology Enablers
• Ensuring successful implementation of Digital tools & initiatives like Metamorph ELMS DCAP Laser Farm

Market Intelligence

• Develop understanding of competitive landscape and providing insights to the leadership
• Keeping track of new product launches of Competitors and provide strategic insights to the leadership
• Detailed customer profile in each of the territories in the region with in-depth understanding of the customer practices
• Detailed Customer Feedback, Market Trends, Product Positioning, Key Value Drivers to be provided to the leadership

Supervisory Role

• Monitoring and providing guidance to the marketing coordinators & Market Ignition executives for effective execution of DG Activities
• Managing Productivity of his team- Periodic assessment and evaluation of performance Coordinate with concerned MA to ensure resources are on board as per plan across the year in timely manner
• Ensure timely performance reviews for his team in the region- Goal Setting, Mid-Year and Year
• End Reviews
• Execution of the R&RA programs in the region
• Identify training needs and ensure on the job training to MC & MIEs (Technical/Job Skills)

Administrative & Reporting

• Alignment on the activity plan with the MA team
• Periodic update on liquidation progress crop wise and product wise
• Keeping track of customer complaints and addressing them effectively
• Progress Review
• Monthly review with MA leadership: Resource recruitment, Planning activities, MC Collaterals progress, Feedback on quality of MA services, Budget Reconciliation/Utilization

Qualifications

Education Qualification & Years of Experience required:

• BSc Agri or MSc Agri or MBA in Agri business Management with 3 to 10 years’ experience in sales preferably in pesticides
• MBA in Ag. Business Management from leading institutions
• Work Experience in relevant markets with knowledge of local language is preferred

Key Skills & Competencies:

• Supervisory Skills- Able to Manage large team of Third Party Employees
• Good Technology Proficiency (Ability to lead and deliver in a technology enabled environment)
• Innovative approach to improved customer reach
• Talent Management Skills- Coaching, Championing Change, Driving results, managing for productivity
• Clarity in Communications
• Analysis & Judgement
• Solutions approach and Decision making

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